Cooperstown All Star Village · 1 day ago
Director of Marketing
Oneonta, NY
Full-time
Onsite
Director/Executive
$120K/yr - $150K/yr
7+ years expCooperstown All Star Village is building a community-driven youth sports brand and is seeking a Marketing Director to lead their marketing strategy. The role involves shaping the brand, enhancing customer experiences, and driving business results through various marketing channels.
Sports
Responsibilities
Lead marketing at Cooperstown All Star Village, building the brand and business for an iconic sports property through content, web, social, on-site, and communications
Develop best-in-class customer journeys across planning, registration, and events that enhance the customer experience and drive ancillary revenue
Own the entire customer lifecycle and drive new revenue, referral, and retention
Champion the brand, ensuring all consumer touchpoints represent a premium and consistent brand experience across departments (retail, operations, food & beverage, etc.)
Oversee content production and distribution through a network of agencies, interns, internal teams, and more
Manage marketing and content internships to elevate in-season storytelling, production and programmatic opportunities
Drive overall business KPIs and measure success of marketing efforts. Work closely with product, operations, and business leadership to communicate and advocate for insights-driven improvements in the business
Qualification
Required
An entrepreneurial minded leader. You are a strong self-starter with an ability to build marketing plans, drive decisions, and execute with limited direction
An all-around integrated marketer. You have 7+ years in marketing, content, or communications—ideally within an agency, sports, or events-driven environment. Your experience is expansive and covers brand marketing, storytelling, copywriting, and social media
Execution-ready. You're proficient in creative tools (Canva, Adobe Creative Suite), and CMS/web content management software (WordPress, Shopify)
An excellent communicator. You're collaborative, proactive, and comfortable managing multiple priorities in a fast-paced environment. You have exceptional communication and collaboration skills; comfortable guiding stakeholders at all levels
Company
Cooperstown All Star Village
Cooperstown All Star Village is a world-class baseball tournament and family resort located just outside the birthplace of baseball: Cooperstown, New York.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase