HairClub · 1 week ago
Performance Marketing Analyst
Boca Raton, FL
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
4+ years expHairClub is seeking a Performance Marketing Analyst to partner with the CMO in managing budgets and analyzing performance metrics. The role involves tracking marketing spend, forecasting ROI, and delivering insights to optimize marketing strategies.
Consumer GoodsFitnessHealth Care
Hiring Manager
Dena Fuller
Responsibilities
Partner with CMO to build, monitor, and manage budgets across all paid and organic channels
Track daily, weekly, and monthly spend across Salesforce campaigns, ensuring accuracy, alignment with strategy, and timely variance reporting
Forecast spend, revenue impact, and ROI using Salesforce data combined with channel analytics
Recommend daily, weekly and monthly budget reallocations to maximize efficiency across platforms (Meta, Google, Bing, TikTok, and others)
Own the analysis and reporting of key performance metrics:
Cost per Lead (CPL)
Cost per Sale (CPS)
Cost per Show (consultation attendance)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Lifetime Value (LTV) and LTV/CAC ratio
Build dashboards and scorecards in Salesforce and BI tools that consolidate results across platforms
Analyze funnel performance within Salesforce to identify conversion bottlenecks from lead → consultation → sale → retention
Track and reconcile lead sources across Salesforce, Meta Ads Manager, Google Ads, Bing Ads, TikTok Ads Manager, and other platforms
Deliver actionable insights that influence marketing channel mix, creative strategy, and budget allocation
Develop financial models to project outcomes of new campaigns, promotions, and pricing strategies
Provide daily, weekly and monthly reporting to marketing, finance, and executive leadership with recommendations based on data trends
Partner with agencies and channel owners to evaluate campaign performance and ensure alignment with financial goals
Ensure Salesforce campaign and lead source data is consistently accurate and up to date
Work with marketing ops to enforce correct tracking across all campaigns (UTMs, pixel tracking, API integrations)
Improve automation of reporting by linking Salesforce with Google, Meta, Bing, TikTok, and other ad platforms
Develop standardized methodologies for performance measurement across platforms
Qualification
Required
Bachelor's degree in Finance, Economics, Data Analytics, or Marketing
4-7+ years of experience in marketing finance, performance marketing analytics, or related field
Strong expertise with Salesforce (campaigns, reporting, dashboards, lead source tracking, funnel analysis)
Proficiency in managing and analyzing paid media performance across: Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube, Performance Max), Bing Ads, TikTok Ads Manager, Other emerging digital platforms
Proven experience managing budgets and reporting on CPL, CPS, CAC, ROAS, and LTV in a subscription-based model
Advanced Excel/Google Sheets skills (financial modeling, pivot tables, complex formulas)
Strong proficiency in data visualization/reporting tools (Tableau, Looker, Power BI, or equivalent)
Excellent communication skills with ability to translate data into clear, actionable insights for executives
SQL or other database/querying skills
Experience with Marketing Cloud automation tools integrated with Salesforce
Familiarity with direct-to-consumer subscription metrics and recurring revenue dynamics
Experience working with agencies and managing cross-channel reporting integrations
Benefits
Competitive compensation and benefits package.
Paid vacation days, paid holidays, and personal days starting the day you are hired!
A 401(k)-retirement savings plan with company match after one year!
Company
HairClub
HairClub is a pioneer in providing personalized hair restoration solutions for all stages of hair loss across North America.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Ahmad Wardak
President and CEO
Recent News
Company data provided by crunchbase