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Mighty Spark · 4 days ago

Associate Marketing Communications Manager

Minneapolis, MN

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Mighty Spark is a small and growing food company headquartered in Minneapolis, MN, producing high-quality chicken products. They are seeking an Associate Marketing Communications Manager to lead social, email, and influencer marketing efforts, while supporting various marketing initiatives and managing consumer feedback.

Food and BeverageGrocerySales

Responsibilities

Lead the ongoing evolution and execution of Mighty Spark’s cross-platform social media strategy including concepting, content development, community management, influencer strategy & partnerships, boosting & paid social campaigns

Act as key point of contract for agency team to drive and communicate goals, strategy, feedback, approvals, etc. across all facets of social, influencers, and email marketing

Drive influencer and Mighty Spark fan/ambassador programs

Lead briefings & brainstorms, content review/approvals, paid social campaigns, email campaigns, reporting, and more

In partnership with Marketing, Sales, and Agency Partners, plan, track, and execute various shopper marketing tactics, including demos/sampling, coupons, digital ads, in-store signage, and other promotional tactics

Lead the creation, deployment, and measurement of all coupons at the brand and retailer level

Act as primary contact for various partners/vendors to manage and execute shopper/retail programs

Lead and/or support creative kickoff and creative development for shopper marketing tactics (digital ads, shelf signs, coupons, etc.)

Support digital marketing and media campaigns in partnership with Marketing Team and Agency Partner(s). Participate in status meetings, support with briefing & follow-up information, strategy & budget review, etc

Own the development, management, & deployment of brand/product assets and information across retail sites, marketplaces/storefronts, and retailer syndication platforms

Digital Shelf Asset Owner including retailers, marketplaces, and syndication platforms

Project manage and support creative development of brand & campaign assets as needed, including but not limited to sales support material, event/trade show assets, website or digital assets, creative assets for media plan, etc. Develop creative briefs to kick off new projects and provide all relevant information. Participate in kickoffs, content reviews, and act as key stakeholder to manage and communicate feedback, rounds of review, and approvals

Execute holistic grassroots and sampling program to drive trial of Mighty Spark products across relevant businesses & organizations, influential individuals, and interested parties. Details:

Outbound and inbound communication with relevant parties

Shipping product to designated locations

Responding to consumer questions and requests; sending digital or physical coupons

Overall project management – organization, tracking, and measurement of key activities

Manage all inbound and outbound communications with consumers who have questions, concerns, feedback, etc. via email & social media. You are the brand voice to our consumers!

Respond, organize, and facilitate additional cross-functional communication & reporting as needed

We are in growth mode and opportunities are constantly coming up for us to pitch Mighty Spark for additional sales and distribution vehicles. How our brand shows up is important in these scenarios, and they can require a need to act quickly – respond to requests, send sample products, create a new support asset, print sales materials, etc

Qualification

Marketing CommunicationsSocial Media ManagementEmail MarketingInfluencer MarketingRetail MarketingE-Commerce SupportCreative DevelopmentConsumer CommunicationCuriosityProject ManagementAttention to DetailCritical ThinkingCommunication SkillsTeam Collaboration