CareOne · 1 day ago
Director of Marketing
East Brunswick, NJ, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $100K/yr
5+ years expCareOne is dedicated to defining excellence within the healthcare community, and they are seeking a Director of Marketing to oversee inquiries, admissions, and sales efforts at their assisted living facility. The role involves creating marketing plans, training staff, coordinating public relations activities, and ensuring quality service to residents and their families.
CommunitiesHealth CareHospitalPublic Safety
Responsibilities
Create and implement the quarterly marketing/growth plan
Provide overall marketing training and expertise to personnel to achieve quality mix and occupancy
Direct the completion of a minimum of 4 external sales calls per day with new and existing referrals sources
Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution
Create and implement monthly direct mail pieces to inquiries and professional referral sources
Being responsible for the development and maintaining mailings list of all professional referral sources and inquires
Train other department heads on the role of marketing and customer service
Develop back up procedure with Administrator for tours when Director of Admissions and Marketing not available
Train back up designees on process of giving tours and taking inquires
Maintain records and results on all referral and conversion activity
In concert with Administrator, provide feedback and perform customer problem resolution
Coordinate Press Releases and public relations activities with area media
Coordinate, train, and orient new marketing and sales' new hires
Assist in the development and placement of media advertisements and creative
Serve on community boards/associations (i.e. chamber of commerce)
Establish a process to qualify residents for admission utilizing CareOne's financial and medical criteria
Must submit and oversee staff marketing, census and sales reports as required using company developed reporting tools
Maintain records and results on all referral and admission activity
Serve on Quality Assurance committee for the facility
In concert with the administrator, provide feedback, performance appraisals and ongoing coaching to marketing staff
Oversee pre-admission room checks with the housekeeping Supervisor
Inform appropriate staff of incoming admissions prior to arrival
Ensure that patient and family are appropriately welcomed and settled on admission day
Complete sign in paper work in a timely fashion
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications or related field
3-5 years' experience in sales and marketing and/or a related healthcare field background
Preferred
Healthcare work experience
Social Work experience
Sales and Marketing experience
Assisted Living and Skilled Nursing Facility experience
Benefits
Comprehensive Healthcare Benefits
Multiple Medical Plans
Including Pharmacy
Including Teladoc
Multiple Dental Plans
Vision Plan
Health Savings Account (eligibility restrictions apply)
Flexible Spending Accounts
Voluntary Life and AD&D
Short-Term and Long-Term Disability Plans
Hospital Indemnity Insurance
Critical Illness Insurance
Accident Insurance
Whole Life Insurance
Medicare Employee Assistance
Legal Plan
Commuter Benefits
401k Retirement Plan
Employee Assistance Program (available to all employees)
Paid Time Off
Vacation
Sick Plans in accordance with state laws
Opportunities to advance and grow your career
Company
CareOne
Our Mission is to define excellence within the health care community.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.3M2014-08-06Series Unknown· $1.3M
Leadership Team
Grant Welson, MPT, MBA
CEO CareOne Hospital Division
Christie Blake
Executive Assistant to Chief Executive Officer
Recent News
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