BGB Group ยท 1 day ago
VP, Social Media Strategy
New York, NY
Full-time
Onsite
Director/Executive
$185K/yr - $220K/yr
10+ years expBGB Group is a healthcare communications agency that offers a wide range of services. They are seeking an experienced Vice President of Social Media Strategy to lead and innovate social media efforts for healthcare clients, establishing comprehensive strategies to enhance digital presence and client engagement.
AdvertisingConsultingMarketing
Responsibilities
Establish credibility with clients at all levels by offering advanced social media strategies and clear, effective communication
Act as the senior advisor, ensuring strategies are aligned with clients' goals and industry trends, particularly in the healthcare space
Oversee and ensure the highest possible standards for digital, print, audio/visual, and social media content produced by the agency
Monitor the quality of creative materials and provide guidance to both internal teams and freelance artists to maintain consistency across all deliverables
Work closely with the Creative Director to align on design and content strategies, ensuring the efficient visual execution of creative concepts
Consult with account services, traffic teams, and other departments to achieve agency objectives and meet client expectations
Review and approve finished social media content, ensuring it aligns with both creative and strategic objectives
Supervise alterations or corrections to content as necessary, and ensure all social media content adheres to regulatory and compliance standards within healthcare marketing
Utilize data-driven insights to refine social media strategies
Define and monitor key performance indicators (KPIs) to measure success, and use analytics to adjust campaigns for maximum impact
Work with analytics teams to ensure continuous optimization of campaigns
Stay current with evolving social media trends, technologies, and healthcare marketing regulations
Lead research into new techniques and platforms to keep the agency and clients ahead of competitors
Engage in leadership discussions regarding staffing needs, agency resources, and project timelines
Work closely with other leadership team members to ensure social media strategies are well integrated into broader marketing efforts
Oversee social media reputation management, ensuring proactive monitoring and response strategies for potential social media crises, particularly related to sensitive healthcare topics
Qualification
Preferred
A Bachelor's degree in Marketing, Communications, Digital Media, or a related field
A minimum of 10 years of experience in social media strategy, with at least 5 years in a leadership role
Experience in healthcare marketing or related industries is highly preferred
In-depth knowledge of social media platforms, tools, and best practices
Strong leadership and team management skills, with the ability to inspire and guide a team to success
Proven experience in creating and executing successful social media campaigns that deliver business results
Expertise in using social media analytics platforms (e.g., Sprinklr, Hootsuite, Google Analytics) to track and optimize performance
Strong understanding of healthcare regulations and compliance issues impacting social media marketing
Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and persuasively to clients and internal teams
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), social media management tools, and CRM systems
Familiarity with marketing automation platforms, content management systems, and email marketing tools
Experience with paid social media advertising, including strategy, budget management, and ROI tracking
Strong analytical and problem-solving skills, with the ability to make data-driven decisions
Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
Creative thinker with a passion for innovation in social media marketing
Strong interpersonal skills with the ability to work effectively in a team environment and collaborate with other departments
Company
BGB Group
BGB Group is a marketing company that specializes in scientific communications, strategic consulting, and promotional advertising services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
TPG
2021-10-14Private Equity
Leadership Team
T
Teresa Day
President
Recent News
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