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BlastPoint · 2 days ago

Go To Market Engineer - GTME (AI Demand Generation)

Pittsburgh, PA

Full-time

Hybrid

Entry, Mid Level

$85K/yr - $130K/yr

2+ years exp

BlastPoint is a Series A AI company seeking a Go To Market Engineer to enhance their revenue systems. The role involves building automations, data flows, and AI-powered products to optimize demand generation and pipeline management.

AnalyticsB2BData IntegrationData VisualizationSoftware

Responsibilities

Build and run the AI-powered GTM engine across HubSpot and adjacent tools: lead capture, enrichment, routing, scoring, sequences, lifecycle stages, and SLAs

Design automations that actually hold up in the real world using tools like n8n, Make.com, Lindy, and native integrations, connecting systems like Google Drive, HubSpot, email, calendars, and data sources

Create and maintain a single source of truth for funnel and pipeline: definitions, fields, properties, objects, governance, deduping, and data quality checks

Turn datasets into revenue-ready artifacts with AI: segmented lists, tailored messaging, outbound kits, customer proof packs, competitive snapshots, and campaign assets that Sales and Marketing can deploy immediately

Instrument the funnel end to end: lead qualification criteria, attribution logic, conversion events, cohort tracking, and lifecycle visibility from first touch to expansion

Ship dashboards that drive decisions: pipeline velocity, stage conversion, CAC signals, channel performance, rep activity inputs that matter, and leading indicators you can act on this week

Operate like a product manager for growth systems: gather requirements from GTM leaders, prioritize, launch, measure, iterate, and document so the machine keeps improving

Support the Head of Sales with GTM analytics and forecasting: clean inputs, consistent definitions, and automated reporting that reduces spreadsheet heroics

Continuously improve customer lifecycle visibility and LTV by bridging Marketing, Sales, and CS data so handoffs, retention signals, and expansion opportunities are visible and actionable

Qualification

HubSpotData wranglingIntegrationsAutomationSQLLight PythonData-to-asset translationDashboards that drive actionAttribution experienceB2B SaaS exposureTestOptimizeSales basicsCommunicationSelf-starter

Required

2–5 years of experience in GTM Ops, RevOps, Marketing Ops, or Sales Ops / Enablement (B2B SaaS environment preferred)

Familiarity with AI and automation tools used in GTM processes (HubSpot AI, Clay, Apollo, Gong, etc.)

Proficiency in data analysis and reporting (Google Sheets, HubSpot Reporting, etc.)

Strong understanding of lead lifecycle stages, MQL → SQL → Opp → Closed Won flow

Excellent communication and process documentation skills

Self-starter who thrives in fast-paced, high-growth startup environments

HubSpot power user (or willingness to become one): You can set up and maintain pipelines, lifecycle stages, properties, lists, scoring, routing, workflows, sequences, forms, and dashboards without breaking the CRM

Build systems, not one-offs: You can take a messy process and turn it into a repeatable machine that keeps working week after week

Data wrangling: You can clean, transform, and reconcile data (imports/exports, field mapping, dedupe, QA) so the story and the reporting are trustworthy

SQL or light Python: Enough to pull, clean, and validate data when spreadsheets are not enough

Integrations and automation: You can move data between systems using APIs, webhooks, and automation tools, including handling edge cases and failures. Tools like n8n or lindy ai or equivalent

Data-to-asset translation: You can turn data-backed insights into sales and marketing artifacts with the marketing team (proof sheets, sequences, decks, landing copy, infographics) with the assistance of AI and in collaboration with the marketing team

Dashboards that drive action: You can build reporting that makes the next best action obvious for Sales, Marketing, and CS

Test, learn, optimize: You naturally run experiments: ship v1, measure impact, iterate, and document what changed

API comfort: You have worked with REST APIs, auth, and web-hooks and can troubleshoot integrations

Attribution experience: You have set up practical campaign tracking and measurement inside HubSpot

Sales basics: You understand how the pipeline works, what makes a lead qualified, and what sales teams need to move deals forward

B2B SaaS exposure: You have supported a GTM team selling a complex product with a real sales cycle