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VELOX Media · 3 days ago

Sr. Paid Media Manager (GAds / Meta)

Boise, ID

Full-time

Onsite

Senior Level

$10K/yr - $500K/yr

5+ years exp

VELOX Media is an ROI-driven agency seeking a Sr. Paid Media Manager to lead digital advertising campaigns. The role involves managing PPC strategies primarily on Google and Facebook, collaborating with clients, and optimizing ad performance to achieve client revenue goals.

AdvertisingContent MarketingMarketingSEO

Growth Opportunities

Responsibilities

Lead bid management strategies for PPC campaigns (ranging from $10k - $500k monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon

Serve as the daily client-facing contact, working with our clients - addressing questions and requests as they arise

Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns

Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc

Constant ongoing creation of keywords, display banners, and ad copy

Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms

Work with cross-functional teams on increasing ad relevancy scores and average ad position

Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS

Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads

Qualification

Google Ads ExperienceFacebook Ads ExperienceManaging Ad CampaignsGoogle Ads CertifiedFacebook Ads CertifiedAnalytical MindsetPassion for Online MarketingAffiliate Marketing ExperienceUndergraduate Degree in MarketingCommunication Skills