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Blizzard Entertainment · 1 day ago

Senior Director, Product Marketing

Irvine, CA

Full-time

Onsite

Director/Executive

$148K/yr - $274K/yr

15+ years exp

Blizzard Entertainment is a leader in entertainment, seeking a Senior Director of Product Marketing for their Warcraft franchise. This role involves leading product marketing strategy and execution, managing a team of marketing professionals, and driving innovative marketing strategies to engage and delight players globally.

MMO GamesSoftwareVideo Games

H1B Sponsor Likely

Responsibilities

Oversee go-to-market strategy for all titles with the Warcraft franchise

Lead strategy and execution across all marketing, communication and publishing functions – GTM, creative, franchise PR, events/activations, earned media, influencer marketing, UA, social, product marketing

Responsible for business results through all marketing activations including budget allocation and financial management

Develop go-to-market plans inclusive of positioning, audience strategy, messaging, and channel strategies

Orchestrate successful execution of all marketing functions and drive towards continuous learning

Lead player-centric learning agenda across research, game data, player research, competitive analysis and industry trends. Distill learnings so every part of the organization is guided with player insights

Leverage insights to influence product development. Develop business cases that guide development prioritization

Oversee, track and report KPIs/ROI to effectively optimize acquisition, engagement and monetization campaigns

Directly manage and lead an organization of marketing professionals to achieve results, from strategy development through successful execution and continuous optimization

Directly manage product marketing

Lead cross-functional teams to drive best-in-class work

Align and influence stakeholders at all levels including senior leadership

Lead a team of talented marketers, develop their skills, and define their career paths

Serve as an inspiration for transformational change, anticipate trends, and provide stewardship of the business via innovative marketing strategies across a matrixed organization

Qualification

Product MarketingGo-to-Market StrategyConsumer MarketingPlayer InsightsAnalytical SkillsTeam LeadershipInnovationEntrepreneurial SpiritPassion for GamingCommunication Skills

Required

15+ years of demonstrated career progression and strong performance in roles of increasing responsibility, with fluency in all aspects of marketing a global consumer product at scale

4+ years of recent product marketing experience

7+ years leading high performing marketing teams

Success leading integrated marketing/go-to-market for a top and/or mature PC/Console game or consumer technology service, resulting in broad user adoption

Success with strategy and execution with go-to-market across all stages of a product lifecycle from announce to pre-launch to launch and rapid growth

Experience delivering the latest best practices to achieve large scale PC/Console game launches

Demonstrated results managing sizable marketing investments and aligning large cross-functional teams

Expert ability to develop sharp product marketing strategies that effectively guide all marketing and product teams – audience strategy, channel strategy, GTM phases, positioning and messaging

Experience leading a player-centric learning agenda across research, product analytics and industry/competitive data to unearth player insights. Distill and clearly communicate insights across the organization to guide development and marketing

Proven success leveraging player insights to influence development of high-impact acquisition, engagement and monetization features. Expertise building compelling business cases to influencer development roadmaps

Strong analytical mindset, using data to substantiate business cases and strategic conclusions

Talent magnet, attracting and developing diverse, high-caliber professionals within an organization that is responsible for setting and executing marketing strategy

Successful experience building and directly managing a high-performing, innovative, and business-impactful marketing organization

Demonstrated ability to be the marketing leader works collaboratively to align stakeholders throughout a highly matrixed organization, including with company senior leadership

Lead with an IP stewardship mindset; build relevance while respecting the Warcraft community culture

Track record of driving growth and transformation through innovative approaches (i.e. evolved traditional strategies to adapt to a rapidly changing global approach)

An entrepreneurial spirit that also knows how to navigate effectively within a multi-layered corporate environment and with a proven track record of maneuvering gracefully when encountering change

Ability to operate with a scarcity mindset, focusing on cost efficiency and impact

Uncompromising integrity and a strong work ethic

Excellent verbal and written communication skills, with capacity for highly structured and rigorous quantitative and qualitative analysis

Able to serve as the marketing stakeholder in annual operating and long range planning for the Warcraft franchise

Passion and respect for Warcraft, pop culture, games, and cutting edge games marketing

Comfort in fast-paced, high growth environments

Undergraduate degree required

Graduate education in Marketing and/or MBA strongly preferred

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance

401(k) with Company match, tuition reimbursement, charitable donation matching

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Company

Blizzard Entertainment

Glassdoor3.5

Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.

Founded in 1991

Irvine, California, USA

1001-5000 employees

http://blizzard.com

H1B Sponsorship

Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (60)

2024 (58)

2023 (46)

2022 (51)

2021 (38)

2020 (41)