Growth Marketing Leader jobs in United States
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Hansen Recruiting · 3 days ago

Growth Marketing Leader

positionAtlanta Metro
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

Hansen Recruiting is an established DTC business seeking a Growth Marketing Lead to build, oversee, and scale digital acquisition channels. The role involves leading channel strategy, execution, and expansion across various digital marketing platforms.

E-CommerceInformation TechnologyMobileSemantic SearchSEO
Hiring Manager
Marissa Hansen
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Responsibilities

Own and execute the end-to-end digital marketing strategy across all acquisition channels, including paid search, paid social, Amazon, email/SMS, and emerging platforms
Build, scale, and optimize DTC acquisition channels while identifying and testing new growth opportunities
Manage and optimize paid advertising performance across Google/Bing, Meta, and future channels such as YouTube, TikTok, and Pinterest
Lead agency and external partner relationships to drive efficiency and ROI
Establish testing frameworks, experimentation roadmaps, and optimization processes
Use performance data and analytics to connect marketing activity to revenue outcomes
Identify trends, surface insights, and translate data into actionable growth strategies
Support marketplace and third-party channel growth initiatives
Build structure, processes, and reporting to support scalable growth
Partner cross-functionally with leadership, sales, product, and customer teams to align marketing initiatives with broader business goals

Qualification

DTC marketing experienceDigital acquisition strategyMultichannel expertiseAnalytical mindsetAgency managementBuilder mindsetStrategic planningHands-on executionSelf-starter

Required

5–7+ years of experience in DTC, e-Commerce, or digital growth marketing environments
Proven experience owning and scaling acquisition channels end-to-end
Demonstrated multichannel expertise across paid search and paid social; experience with Amazon, email, SMS, or influencer marketing is a strong plus
Strong analytical and performance-driven mindset, with experience in attribution, reporting, and blending online and offline revenue data
Proven ability to manage agencies and external partners, driving accountability and measurable results
Comfort building structure, processes, and reporting in evolving or founder-led environments
Ability to balance strategic planning with hands-on execution
Self-starter with a builder mindset who thrives in fast-moving, high-growth teams

Company

Hansen Recruiting

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Digital and Online Media Recruiting
dateFounded in 2008
location
Springtown, Texas, USA
people-size2-10 employees
web-link
http://www.hansenrecruiting.com

Funding

Current Stage
Early Stage

Leadership Team

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Marissa Hansen
Founder
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S
Sandi Engelke
Director Recruitment Services
Company data provided by crunchbase