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Compound Growth Marketing · 1 day ago

Account Director, Media & Client Strategy

United States

Full-time

Remote

Senior Level

$140K/yr - $160K/yr

6+ years exp

Compound Growth Marketing (CGM) is a marketing consultancy focused on helping B2B SaaS and technology companies achieve significant revenue growth. The Account Director, Media & Client Strategy will lead client relationships and media strategy, ensuring that campaigns drive measurable outcomes across various channels.

AdvertisingDigital MarketingLead Generation

Responsibilities

Serve as the primary point of contact and trusted advisor for assigned client accounts

Build strong, long-term relationships with senior marketing, revenue, and operations stakeholders

Proactively identify risks, opportunities, and expansion paths within each account

Balance client expectations with internal priorities, scope, and resourcing

Lead development of multi-channel media strategies aligned to client business goals, ICPs, and revenue targets

Oversee planning, execution, and optimization of demand generation campaigns across channels such as: LinkedIn, Google, programmatic, paid social, and emerging B2B media platforms

Ensure campaigns support full-funnel objectives, from awareness through pipeline and revenue

Own performance measurement and optimization against KPIs such as CPL, CPQL, pipeline contribution, and ROI

Manage media budgets across channels, partners, and tactics with clear accountability

Evaluate, select, and manage relationships with media vendors, publishers, and platforms

Oversee external partners or agencies where applicable to ensure quality, alignment, and efficiency

Ensure pacing, forecasting, and budget performance are clearly communicated to clients

Partner closely with GTM Engineering to ensure: CRM, marketing automation, and attribution systems are properly configured

Reporting accurately reflects funnel performance and revenue impact

Collaborate with Demand Generation and Demand Capture leads to align paid, organic, and AI-optimized search strategies

Interpret performance data to surface insights, guide optimization, and inform strategic decisions

Contribute to defining reporting frameworks that align client KPIs with CGM's internal efficiency metrics

Lead cross-functional delivery across strategy, media, GTM Engineering, and Demand Capture

Ensure projects stay on track: on time, on budget, and aligned to client goals

Provide direction, mentorship, and feedback to media and account team members as needed

Contribute to process improvements that increase clarity, efficiency, and quality across teams

Qualification

B2B marketing experiencePaid media strategyDemand generation programsClient relationship managementAnalytics tools proficiencyCommunication skillsProblem-solving skillsOrganizational skillsStrategic thinking

Required

6-8+ years experience in a B2B marketing agency, consultancy, or in-house role with agency exposure

Proven experience owning client relationships and leading complex, multi-channel demand generation programs

Strong background in paid media strategy and performance marketing for B2B SaaS or technology companies

Experience working with or alongside analytics, RevOps, or marketing operations teams

Working knowledge of tools such as: LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, Marketo, Google Tag Manager, Looker Studio, or similar BI tools

Comfortable translating performance data into clear recommendations for senior stakeholders

Exceptional communication, organization, and problem-solving skills

A strategic, systems-oriented thinker who still cares deeply about execution quality