Apply on Employer Site

bet365 · 1 week ago

CRM Associate (Gaming)

Denver, CO

Full-time

Hybrid

New Grad, Entry Level

$50K/yr - $60K/yr

bet365 is one of the world's leading online gambling companies, revolutionising the industry since 2000. As a CRM Associate in Gaming, you will be responsible for planning and executing CRM promotional and lifecycle campaigns across multiple regions, ensuring high standards and adherence to regulatory and marketing practices.

GamblingLeisure

Responsibilities

Planning and executing CRM promotional & lifecycle campaigns across multiple regions on time and to a high standard

Supporting the team in daily tasks such as planning, testing, executing and analyzing CRM campaigns

Delivering promotional plans ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards

Building and driving campaigns to engage customers at all parts of the customer lifecycle

Ensuring all casino CRM activities adhere to quality standards, regulation and brand guidelines

Analyzing campaign performance and clearly articulating insight into how to improve engagement

Following existing strategic decisions and guidelines

Developing CRM knowledge and expertise

Collaborating closely with stakeholders to meet the needs of the department and the Company

Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision

Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard

Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance

Qualification

CRM toolsAnalytical skillsKPIsMarketing experienceCustomer engagementAttention to detailTeam playerCommunication skills

Required

Experience working in a CRM or marketing related role preferred

Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment

Passion for casino games and a good understanding of what appeals to and drives engagement with our customers

Understanding of online casino betting mechanics, promotions and KPIs

Comfortable in using CRM tools; Customer Data platforms such as Optimove and Engagement Platforms such as Braze

Understanding of customer behaviors and lifecycles relevant to online casino

Strong numerical and analytical skills, with the ability to use a range of data insights and sources

Results driven with the desire to A/B test, re-evaluate, optimize, and test again

Leading by example to demonstrate qualities of a strong team player

Exceptional communication and interpersonal skills