Raycon Inc. · 2 weeks ago
Creative Director
New York, NY
Full-time
Hybrid
Director/Executive
$150K/yr - $220K/yrRaycon Inc. is on a mission to become the most loved electronics brand globally. They are seeking a Creative Director to lead a team in enhancing brand identity and driving innovative visual storytelling across multiple channels.
Consumer ElectronicsElectronics
Responsibilities
Strong Brand Visual Development: Champion and evolve Raycon’s brand identity by translating messaging into powerful, consistent visuals that strengthen market presence and brand equity
Detailed Creative Execution: Oversee and improve the full creative production process—from concept to delivery—for campaigns, ads, social content, website visuals, packaging, and product
Campaign Delivery: Manage campaign timelines and asset delivery across teams, ensuring on-time, on-brief execution that meets both creative and performance targets
Team Leadership: Lead, inspire, and mentor a lean 5-person team, fostering a collaborative environment that drives innovation, efficiency, and continuous improvement
Cross-Functional Collaboration: Partner with marketing, product, and leadership teams to ensure creative aligns seamlessly with business objectives, product launches, and campaign goals
Strategic Brand Partnerships: Collaborate with brand partners to develop and execute cross-licensing opportunities that expand reach, generate revenue, and elevate market positioning
Qualification
Required
A proven track record of designing and directing high-performing visual creative for a fast-paced consumer brand
A strong portfolio showcasing both exceptional brand development work and a clear understanding of performance marketing visuals
Familiar with performance marketing metrics such as ROAS, CTR, Thumbstop Rate, and Hook Rates and have exposure to generating ad creatives in the past with Meta, Tik Tok, and Youtube
Proficiency in leveraging data and analytics to inform creative decisions and optimize visual assets for measurable results
Expertise in visual storytelling, typography, color theory, and layout, with an ability to translate complex ideas into compelling visuals
Excellent leadership, communication, and organizational skills, with experience managing and developing a creative team. Quality assets can only be achieved through radically efficient creative operations
You're fluent in both brand storytelling and performance-driven creative
You're data-informed but never data-paralyzed
You thrive in bottoms-up environments and believe in customer-first design
Benefits
50% team discount on Raycon products
$1,500 annual L&D stipend + $200 for cultural events
Monthly team lunch, snack budget, March Madness bracket
Company
Raycon Inc.
Raycon is an influencer-driven d2c wireless audio brand.
Founded in 2017
11-50 employees
Funding
Current Stage
Early StageLeadership Team
R
Ray Lee
Co-Founder & CEO
Ray J Norwood
Chief Strategy Officer
Company data provided by crunchbase