TopDog Law · 2 weeks ago
Head of Social
United States
Full-time
Remote
Director/ExecutiveTopDog Law is one of the fastest-growing law firms in the U.S., focused on building a marketing engine that combines bold brand storytelling with high-performing social content. They are seeking a Head of Social to own the company's organic social presence, primarily on Instagram, and to develop and execute a comprehensive social strategy that engages the community and drives measurable business impact.
LegalProfessional Services
Responsibilities
Own the company’s organic social presence end-to-end, with Instagram as the primary platform
Develop and evolve social strategy based on performance, trends, and business goals
Stay ahead of platform changes, best practices, and emerging formats
Independently generate, test, and iterate original content ideas
Execute hands-on when needed, including editing and solving production issues
Maintain and execute a content calendar with speed and consistency
Build and manage influencer, creator, and brand partnerships aligned with company goals
Identify, source, and partner with creators and viral pages that fit the brand
Analyze content performance regularly and make fast, data-driven improvements
Clearly communicate social performance through insights, recommendations, and next steps
Work closely with creative, performance marketing, and decision science teams to align content with campaigns and tests
Ensure consistent brand voice, tone, and visuals across all content
Qualification
Required
Proven experience owning and scaling a company's Instagram account with hundreds of thousands of followers, driving consistent growth and engagement through clear social strategy and execution
Demonstrated ability to originate, test, and execute high-performing content ideas independently, not just manage or assign work
Expert understanding of short-form video performance, including hooks, pacing, storytelling, visuals, formats, and platform trends
Strong hands-on editing skills, with the ability to step in and produce content end-to-end when needed
Deep experience in analyzing social performance metrics and making fast, data-driven decisions to improve results
Proven success operating in high ownership, low oversight environments, taking full responsibility for outcomes
Track record of fast execution, adaptability, and decisive leadership in dynamic, fast-moving teams
Experience building and managing influencer, creator, and UGC strategies that expand reach, credibility, and trust
Ability to maintain clear brand voice, tone, and visual consistency at scale across a high volume of content
Strong communicator who can clearly present performance insights, learnings, and next steps to stakeholders
Background working in performance-driven, high-growth environments where social directly impacts revenue or pipeline
Benefits
Comprehensive medical, dental, vision, life, and protection plans
4% 401(k) company match
Company-paid holidays, two floating holidays, and five paid sick days
Generous paid time off: + 120 hours in year one + 160 hours beginning your second anniversary + 200 hours annually starting your fifth anniversary
Company
TopDog Law
TopDog Law is a personal injury law firm that helps injured people and families.
Founded in 2019
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
James Helm
Chief Executive Officer
Recent News
Company data provided by crunchbase