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J. Blanton Plumbing · 4 days ago

Paid Social & Performance Media Specialist

United States

Full-time

Remote

Mid, Senior Level

$24K/yr - $60K/yr

3+ years exp

J. Blanton Plumbing is a rapidly growing consumer marketing company in the home-services category. They are seeking a Paid Social & Performance Media Specialist to own their paid acquisition engine, focusing on driving booked appointments and completed jobs through a full-funnel performance marketing system.

ConsumerFamily

Responsibilities

Own and scale Meta, TikTok, and YouTube with booked appointments and completed jobs as the north-star metrics

Design and operate a full-funnel performance system that turns attention into revenue

Run disciplined testing with clear hypotheses across creative, offers, audiences, and placements

Build and operate a content machine, creating a repeatable process for generating ideas, producing creatives, and testing at speed

Launch and test interactive quiz-based and funnel-driven experiences to increase intent and booking rates

Control and deploy paid media budgets with ruthless focus on CPCA, CAC, MER, and scale

Own performance outcomes. If booked appointment costs or CAC are off, you are responsible for diagnosing and fixing them

Leverage AI tools, third-party UGC creators, and our in-house editing team to produce performance-driven creative at speed

Create sharp, unambiguous creative briefs that define: Hooks (why someone stops scrolling), Angles (why they should care), Messaging and objections, Clear do's and don'ts

Turn performance data into repeatable systems—double down on what works, kill what doesn't, and move fast

Own paid media tracking and attribution across platforms

Monitor and optimize toward CPCA, CAC, MER, and ROAS

Produce weekly performance updates focused on: What was tested, What worked, What didn't, What ships next

Maintain a clear performance narrative tied directly to revenue

Booked appointments driven by paid social

Cost per Completed Appointment (CPCA)

CAC, MER, and ROAS at scale

Creative velocity (new concepts shipped weekly)

Share of spend allocated to winning creatives

Qualification

Paid social media buyingUGC-style creativeCreative testing disciplineAnalytical skillsPerformance marketingAI toolsCollaboration with creatorsOwnership mindset