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MRA Recruiting Services · 1 day ago

Marketing Manager

Waukesha, WI

Full-time

Onsite

Mid, Senior Level

5+ years exp

MRA Recruiting Services is a nonprofit employer association that serves over 4,000 employers. They are seeking a Marketing Manager who will be responsible for developing and implementing marketing strategies, writing creative marketing copy, and managing video production to enhance member engagement and promote the organization.

Human Resources

Responsibilities

Develops and implements marketing strategy, objectives and tactics to effectively market and promote the WICPA including in-house and external ads, programs, products, benefits and services to all business partners, related organizations and the general public at large

Writes creative marketing copy for education programs, special events, emails, brochures, internal ads, membership campaigns, communication to membership in print and digital formats to create high quality communications that increases member participation and engages new audiences

Research, writes, edits and proofs content in accordance with AP and marketing style guide; verifies details/data of content

Develop and execute a comprehensive video marketing strategy that aligns with overall company marketing objectives

Responsible for the production of video content ensuring creativity, quality and WICPA style guides are followed, while adhering to established deadlines. This includes, but is not limited to creative concepting, scripting, shooting and editing

Conceptualize and develop creative briefs for a variety of video content, including CEO messages, brand stories, demos, social media clips, and testimonials

Maintain production studio and video production equipment. Identify new equipment or maintenance needed for fiscal year budgets

Manage the communications content calendar and distribution strategy across various platforms

Research the target audience's viewing habits and platform preferences to ensure maximum reach and engagement

Responsible for external advertising and marketing creative campaigns and schedules to promote membership as well as the professional image of the WICPA and the CPA profession; recommends external advertising and marketing opportunities and serves as the primary contact for advertising representatives

Continuously create new and enhanced marketing copy and puts forth new creative concepts, recognizing importance of order of content, layout, logistics, audience, program/activity emphasis, and call to action

Prioritize multiple jobs with flexibility, meeting quality objectives and deadlines

Tracks, measures, reviews and analyzes marketing campaigns, including events, for effectiveness; provides quarterly reports

Research promotional items, compares costs, follows branding guideline, orders items

Coordinates all production schedules and communications calendar for all marketing projects

Research, identify and recommend new print and electronic marketing strategies and tactics to increase membership and promote positive image of WICPA and its members

Must have knowledge of budgets and make recommendations to promote cost efficiencies and increase revenue

Works with outside vendors as necessary; maintain and build new relationships with vendors

Qualification

Marketing strategyVideo productionCreative writingAdobe Creative SuiteAnalytics toolsCustomer service skillsAP style knowledgeOrganizational skillsTime managementCommunication skills

Required

Must possess a minimum of a Bachelor's Degree in Marketing, Communications, or related field with minimum five (5) years in a marketing role with graphic design and video experience

Highly skilled and experienced writing creative marketing copy, designing, directing video and print and digital communications; highly proficient in editing and proofing

Experience with PC or Mac software including Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat; Adobe Premier Pro and Adobe After Effects; the MS Office Suite: Word, Power Point, Outlook, Excel; HTML and email marketing software a plus

Position must also be familiar with the latest technology trends related to social media, websites, and content management systems

Experience with analytics and reporting tools (Google Analytics, YouTube Analytics, etc.)

Possesses a high level of organizational and time management skills, attention to detail and ability to multi-task

Also demonstrates exemplary business writing, communication and customer service skills, and is able to work independently and in a team-oriented environment

Knowledge of AP style

Must be able to prioritize multiple jobs with flexibility, meeting quality objectives and deadlines