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Smith Douglas Homes · 1 day ago

Marketing Manager

Greenville, SC

Full-time

Onsite

Mid Level

3+ years exp

Smith Douglas Homes is a new home builder recognized for its industry experience and commitment to quality craftsmanship. They are seeking a Marketing Manager to support the Greenville Sales Team by delivering effective marketing tools and programs that drive traffic and generate leads to achieve sales goals.

Commercial Real EstateHome ServicesReal Estate

Responsibilities

Manage web content and social media presence

Execute email marketing campaigns

Leverage company resources to deploy social media marketing initiatives

Create marketing brochures and social media content for the Sales Team

Build relationships with local Realtors to increase brand awareness for SDH

Serve as the Division expert for Sales Office setup and model home merchandising

Oversee onsite and offsite community signage, including weekend directional signage

Collaborate with Sales Team to plan and manage onsite and offsite marketing events

Maintain MLS listings for all communities

Stay informed on all active and upcoming communities within the Division

Run Market Analysis and continually monitor competitor product, pricing, and incentives

Maintain knowledge of all floor plans offered within the Division

Act as the Division’s brand ambassador

Utilize tools such as Anewgo or Paradigm to enhance website content and activate kiosks in sales offices

Create Division-specific content, including photography, video assets, and print/digital materials

Partner with preferred lenders on financing programs

Understand and utilize SMART for essential job functions

Work with Support Center Marketing and external partners to optimize marketing spend, including Google paid search and listing sites (Realtor.com, Zillow, Homes.com, NewHomeSource.com, etc.)

Help establish annual purchase funnel goals and monthly community traffic targets to support sales objectives

Track and report digital marketing performance across the purchase funnel (website traffic, lead generation, physical traffic, sales conversion, search campaign effectiveness)

Assist in developing and managing the Division marketing budget

Devise traffic-generation strategies for underperforming communities

Support Land and Sales teams with marketing aspects of land packages for CIC submissions, including competitive analysis using tools such as: Smart Real Estate, MarketNSight, Zonda/MetroStudy