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Magrino Public Relations · 1 day ago

Account Executive

NYC Metro Area

Full-time

Onsite

Entry Level

$58K/yr - $72K/yr

1+ years exp

Magrino Public Relations is seeking an Account Executive to serve as a liaison between the company and its clients. The role involves implementing PR programs, managing media contacts, and overseeing the account support team while ensuring high-quality written materials.

AdvertisingMarketingPublic RelationsSocial Media

Hiring Manager

Stefanie Berman

Responsibilities

Overseeing efforts of the account support team (Intern, AC, SAE, etc.)

Developing leadership/mentoring skills

Understanding the focus and needs of the clients; anticipating client needs in advance

Identifying hot topics for the client and monitoring trends -- proactively initiating coverage of them

Scanning assigned publications daily, clipping pertinent articles and circulating to the team and client

Understanding clients’ products/positioning

Initiating, preparing for and attending client meetings

Writing a variety of materials including timelines, press releases, media alerts, photo captions, client memos, pitch letters, status reports, gossip items, etc

Pitching the media without supervision

Supporting and coordinating press tour logistics

Understanding of the media landscape for each account and ways to navigate

Managing press event logistics, media lists, invites, follow up and RSVP confirmations

Screening media inquiries and arranging interviews

Calling on and tracking editorial calendars for your clients

Editing written materials for quality control, attention to detail, etc

Qualification

Public RelationsWritten CommunicationVerbal CommunicationMultitaskingAttention to DetailTime ManagementProactive ThinkingInterpersonal SkillsFlexibility

Required

1- 2 years minimum experience in public relations

BA/BS Degree

Requires strong written and verbal communication skills and attention to detail

Attention to Detail – the ability to see and pay attention to details; the ability to recognize the component parts of a procedure or object. And to verify the correctness or error in an individual part or procedure

Consistency and Reliability – the capacity to feel an internal motivation to be conscientious in personal or professional efforts; the need to be consistent and reliable in life roles

Flexibility – the ability to readily modify, respond to, and integrate change with minimal personal resistance

Multitasking- the ability to manage multiple responsibilities at once by focusing on one task while keeping track of others, switching back and forth between tasks based on their importance and urgency, balancing and keeping track of multiple tasks at once

Proactive Thinking – the ability to evaluate future implications of current decisions and action; the ability to mentally create the scenarios and outcomes of situations that could develop from decisions or plans of action

Time Management- the ability to prioritize deliverables from high to low priority and submit quality work in a timely manner

Ability to prioritize while simultaneously working on numerous projects

Excellent interpersonal and communication skills

Detail oriented and results driven

Ability to spot trends and integrate into PR efforts to keep accounts current in the media