The W Group · 1 week ago
Assisted Living Director of Community Relations
Brooklyn, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$65K/yr - $120K/yr
3+ years expThe W Group is seeking a Director of Sales, also known as Director of Community Relations, responsible for driving occupancy and revenue growth in the assisted living community. This role involves strategic sales initiatives, relationship building, and exceptional customer service to ensure prospective residents and families have a supportive decision-making journey.
Elder CareHealth CareMedicalPersonal Health
Responsibilities
Develop, implement, and execute the community’s sales and marketing plan to achieve and maintain budgeted occupancy goals
Manage the full sales cycle: respond to inquiries, schedule and conduct tours, follow up with leads, and guide families through the decision-making process
Track leads, inquiries, and conversion rates using the community’s CRM system; maintain accurate and timely records
Partner with the corporate sales/marketing team to ensure consistent brand messaging and community visibility
Cultivate relationships with referral sources, including healthcare providers, senior organizations, local businesses, and community partners
Represent the community at networking events, health fairs, professional associations, and community activities
Host and coordinate marketing events, open houses, and educational seminars that showcase the community
Provide exceptional customer service to prospective residents and their families, demonstrating empathy, expertise, and trustworthiness
Support families in navigating financial options, levels of care, and transition needs
Partner with the operations and care teams to ensure a smooth and welcoming move-in experience
Work closely with the Executive Director and department heads to align sales strategies with community capabilities and resident satisfaction
Analyze sales reports and market trends to adjust strategies and remain competitive
Provide regular updates to leadership on occupancy, pipeline activity, and marketing initiatives
Qualification
Required
Bachelor's degree in Gerontology, Marketing, Business, Communications, or related field preferred
Minimum of 3–5 years' experience in sales, marketing, or business development; senior living, healthcare, or hospitality industry strongly preferred
Proven track record of achieving sales goals and building lasting relationships
Strong communication, presentation, and interpersonal skills
Ability to work independently, prioritize tasks, and manage time effectively in a fast-paced environment
Proficiency in CRM software and Microsoft Office Suite
Benefits
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
The W Group
The W Group provides adult care and medical services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Berry Weiss
Chief Executive Officer
Lennie (Ari) Trainer, CPA
Chief Financial Officer
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