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Cypress HCM · 2 days ago

Advertising Analytics & Marketing Measurement Consultant

New York, NY

Contract

Hybrid

Senior Level, Lead/Staff

$107.14/hr - $137.14/hr

10+ years exp

Cypress HCM is the world’s largest professional network, and they are seeking a Senior Consultant to design, build, and operationalize training modules for marketing measurement solutions. This role involves advising on measurement frameworks, developing training content, and providing strategic measurement advisory services to senior customers.

Human ResourcesInformation TechnologyStaffing Agency

Growth Opportunities

Responsibilities

Advising, Developing & Facilitating Measurement Training (Time Allocation: 60%)

Asset enhancement & development

Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems

Develop pre/post implementation guides and optimization workflows for prioritized measurement solutions (e.g., CAPI, Brand Lift Testing, Revenue Attribution)

Curriculum design & content development

Develop training modules, implementation frameworks, checklists and customer engagement support assets – e.g., enhanced Campaign Manager Tool (CMT) configuration guides, event selection tools, customer comms

Advise on and facilitate production of multi modal measurement training content: facilitator decks, eLearning modules, micro videos, lab guides, assessment rubrics, and certification criteria and assets working in close partnership with GTME partners

Hands on labs & assessments

Build scenario-based labs to provide practical exposure to real-world customer scenarios (e.g., objection handling, technical issues support and resolution paths, implementation, data storytelling and recommendations)

Create graded assessments tied to competency levels (Beginner/Intermediate/Advanced)

Training Evaluation

Advise on best practices for evaluating learner outcomes and establishing feedback loops for continuous improvement

Providing Measurement Advisory Services to Senior Customers (Time Allocation: 40%)

Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance

Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships

Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance

Qualification

Advertising measurement methodologiesAdvanced SQL query developmentPythonCurriculum designQuantitative marketing analyticsData modelingB2B marketing analyticsAnalytical skillsCommunication skillsCollaborative

Required

10+ years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets

8+ years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role

Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design

Experience in advanced SQL query development, python, data modelling and marketing analytics

Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions)

Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.)

Preferred

Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems

Experience in B2B marketing analytics and marketing intelligence, or B2B consulting

Experience with CRM platform technology and data structures

Experience working directly with sales teams

A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills

Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups

Collaborative with ability to establish strong relationships with colleagues and senior stakeholders

Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes

Excellent communication, presentation skills and experience presenting to executive stakeholders