MyPetroCareer.com · 3 weeks ago
Senior Corporate Brand Media Advisor
Spring, TX
Part-time
Onsite
Senior Level, Lead/Staff
10+ years expExxonMobil is a leading energy and chemical company focused on innovation and sustainability. They are seeking a Senior Corporate Brand Media Advisor to lead media strategy and execution for Corporate Brand Marketing campaigns, enhancing the company's public perception and managing reputational risk.
Oil & Energy
Responsibilities
Develop and implement integrated media plans that support ExxonMobil’s Corporate/Public & Government Affairs goals and corresponding marketing initiatives
Partner with teams across P&GA’s Communications, Government Relations, Legal, Investor Relations and other lines of business marketing teams to align media strategies with business priorities and reputational goals
Lead the planning and execution of media campaigns
Design and optimize a balanced media mix across paid channels—including digital, paid social, print, broadcast, and out-of-home (OOH)—to maximize reach, relevance, and reputational impact. Oversee the use of programmatic media to enhance targeting precision, efficiency, and real-time optimization
Track media performance and pre-determined KPIs across the lifecycle of paid media campaigns
Work closely with analytics team members to provide actionable insights to enhance media investment, message resonance and increase positive reputation
Leverage first-party and third-party data to inform media targeting, audience segmentation, and content strategy
Use dashboards and reporting frameworks to measure campaign effectiveness, brand health, and media ROI across paid channels
Work in tandem with analytics teams, including analytics agency teams, to build robust measurement frameworks and identify emerging opportunities for proactive media engagement
Assist in creation and implementation of attribution models to understand the impact of media efforts on reputation metrics, media performance and target audience engagement
Work with external agencies to develop and interpret results from data-driven projects (full funnel models, attribution models, 3P measurement tracking)
Support competitive media audits and benchmarking to evaluate performance relative to industry peers and best practices
Collaborate with external agencies and internal cross-functional teams to design and implement data-driven marketing initiatives
Provide oversight and partners with media agencies and platform partners to ensure strategic alignment, creative excellence, and cost efficiency
Support rapid-response media planning during sensitive issues, ensuring message control and audience targeting
Promote executive visibility and corporate thought leadership through strategic media placements and partnerships
Support oversight of design and execution of A/B tests to evaluate campaign and media effectiveness and bring innovation and learning to future marketing planning and activation
Present findings and recommendations to senior management and stakeholders Stay updated with the latest industry trends and best practices in data science and marketing analytics
Qualification
Required
Bachelor's or Master's degree in Marketing, Business, Communications, Data Science, or a related field
10+ years of proven experience in paid media roles, preferably brand side or agency side
Strong knowledge of digital marketing and overall digital media and measurement ecosystem
Demonstrated experience in media strategy, media planning, media buying, the advertising industry, martech and adtech ecosystems
Experience with data visualization tools, preference with Power BI
Excellent communication and presentation skills
Ability to work collaboratively in a team environment
Strong problem-solving skills and attention to detail
Preferred
Experience or interest in the B2B and public & government affairs sectors
Familiarity with marketing automation tools and CRM systems such as Salesforce Marketing Cloud, Google's suite of products
Knowledge of data privacy regulations and best practices
Agency experience or agency management experience
Analytics and analytics tools proficiency
Benefits
Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life.
Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
Workplace Flexibility: We have several programs such as “Flex your Day”, providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
Comprehensive medical, dental, and vision plans
Culture of Health: Programs and resources to support your wellbeing
Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you
Company
MyPetroCareer.com
MyPetroCareer.com is the No. 1 job listing website in Nigeria that services primarily the Oil and Gas Sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase