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3E · 1 day ago

Senior Product Go-To-Market (GTM) Manager

Bethesda, MD

Full-time

Onsite

Mid, Senior Level

$120K/yr - $135K/yr

4+ years exp

3E is a mission-driven company dedicated to creating a safer and more sustainable world. They are seeking a Senior Product Go-To-Market (GTM) Manager to define and scale go-to-market strategies that accelerate growth and drive customer value in the environmental health and safety tech space.

Environmental EngineeringManufacturingMental HealthSupply Chain Management

H1B Sponsor Likely

Responsibilities

Developing and executing GTM strategies, including market analysis, product positioning, and launch planning

Working with marketing, sales, engineering, and other teams to ensure a unified approach to product launches and driving value across the entire customer experience

Understanding customer needs, competitive landscapes, and market trends to inform product and GTM strategies. Leading marketing research and competitive intelligence gathering workstreams

Leveraging our launch framework, lead and coordinate cross-functional go-to-market efforts for product launches, including positioning, messaging, enablement, and execution planning. Partner closely with Product, Marketing, Sales, and Customer Success to ensure alignment, readiness, and a seamless rollout that drives adoption and revenue impact

Defining the unique value proposition of the product and crafting compelling, differentiated messaging for key buyer personas

Providing sales, account management, and customer teams with the necessary training, resources, and support to effectively sell the product and retain and grow accounts. Lead development of GTM aids ranging from pricing guidance, assets, bundling strategies, and enablement tools that empower Sales, Marketing, and Customer teams

Tracking key performance indicators (KPIs) related to win rate, product usage and adoption, customer satisfaction, and revenue generation. Identify outages and drive optimization

Adjusting the GTM strategy and supporting customer-centric innovation based on market feedback and performance data

Qualification

GTM strategy developmentProduct managementMarket analysisB2B SaaS experienceProject managementAnalytical skillsCommunication skillsLeadershipCross-functional collaboration

Required

4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech

Experience or interest in EHS, compliance, or sustainability domains is highly valued

Strong working knowledge of Product Management Principles, Strategic Marketing Principles, and the B2B Sales Process

A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth

Excellent written and verbal communication skills to effectively communicate with various stakeholders

Strong market sensing skills

Ability to analyze data, identify trends, and make data-driven decisions

Exceptional collaborator with the ability to lead and motivate cross-functional teams

Skilled at aligning stakeholders around a shared vision while driving accountability

Strong project management skills to manage complex projects and drive execution across teams

Benefits

Health, dental, and vision insurance

Life insurance and disability coverage

Generous PTO accrual and paid parental leave

401(k) plan with company matching

Employee assistance program

Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)

Company

3E

3E provides environmental health and safety (EHS) compliance and information management services.

Founded in 1988

Carlsbad, California, USA

501-1000 employees

https://www.3eco.com

H1B Sponsorship

3E has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2024 (2)