College of Health and Human Sciences at Texas Tech University ยท 1 week ago
Assistant Director, Graduate Enrollment Marketing
Lubbock
Full-time
Onsite
Mid Level
$59,000/mo - $77,900/mo
3+ years expTexas Tech University is a Carnegie R1 institution located in Lubbock, Texas, and they are seeking an Assistant Director of Graduate Enrollment Marketing. This role involves managing digital marketing campaigns to promote graduate programs, collaborating with internal partners, and analyzing campaign performance to support enrollment goals.
Higher EducationUniversities
Responsibilities
Develop, launch, and assist with managing paid digital campaigns promoting graduate programs, events, deadlines and recruitment initiatives across platforms
Optimize campaign performance by monitoring results, testing audiences and creative variations, and making data-informed adjustments to improve efficiency and conversion outcomes
Track and analyze campaign performance using Google Analytics and platform dashboards, providing insights that inform strategy and support enrollment goals
Collaborate with internal partners, including the Graduate School, academic programs and marketing staff, to align campaign planning with recruitment and enrollment priorities
Work with designers and content producers to build compelling, audience-specific creative assets that support campaign objectives and align with brand standards
Manage and allocate paid media budgets to ensure efficient use of marketing resources and effective pacing across platforms
Ensure all campaigns follow advertising guidelines, accessibility standards and university brand requirements
Qualification
Required
Bachelor's degree in the area of specialization or closely related field
Three years of related administrative and technical experience
Proficiency in Google Analytics and Google Tag Manager to monitor and report on digital campaign performance
Strong analytical skills with the ability to interpret campaign data and make recommendations for improvement
Knowledge of digital advertising best practices, including audience targeting, creative testing and budget tracking
Ability to collaborate with internal teams, support campaign initiatives, and communicate results to supervisors and stakeholders
Preferred
Experience executing and optimizing paid digital campaigns across platforms such as Meta Ads, Google Ads and LinkedIn
Excellent communication and interpersonal skills for collaborating with internal teams, external partners and stakeholders
Ability to multitask and manage multiple projects simultaneously in a fast-paced environment
Detail-oriented with a focus on producing high-quality, accurate work
Experience with additional analytics or CRM tools such as Salesforce
Knowledge of higher education enrollment trends and graduate recruitment strategies
Company
College of Health and Human Sciences at Texas Tech University
Official LinkedIn page of the College of Health & Human Sciences at Texas Tech.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase