GUESS?, Inc. ยท 1 day ago
Brand Marketing Manager
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $115K/yr
6+ years expGUESS?, Inc. is a fashion brand looking for a Brand Marketing Manager to support their PR & Marketing team. The role focuses on developing and executing brand marketing and digital strategies to enhance brand awareness and drive sales across the business.
ApparelFashionLogisticsRetail
Responsibilities
Deliver a consistent marketing message that will strengthen the company's position across various platforms
Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services
Identify and interpret social media trends
Analyze existing and potential media activities and engage in market research to determine potential business opportunities
Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company
Plan, manage and implement all new social media activities
Duties include online advocacy, writing editorial, community-outreach efforts, and promotions
Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion
Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets
Schedule and organize multiple calendars from various departments which generate content on a daily basis
Collaborate in the planning and development of Guess' social media platforms
Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates
Manage all U.S. and Global social media sites for the brand
Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information
Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns
Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners
Qualification
Required
Bachelor's Degree
6-8 Years of Experience
Benefits
Medical
Dental
Vision
Life
401k
Tuition reimbursement
PTO
On-site gym
Employee discounts
And more!
Company
GUESS?, Inc.
In 1981, GUESS sold its very first pair of jeans to Bloomingdale's department store.
10001+ employees
H1B Sponsorship
GUESS?, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (1)
2021 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-08-20Acquired
1996-08-16IPO
Leadership Team
Dennis Secor
EVP - Finance
Recent News
2025-11-27
2025-11-26
Company data provided by crunchbase