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Mad Fish Digital · 1 month ago

Sr. Paid Media Strategist - SEM, PPC, Paid Social (WFH/Remote)

United States

Full-time

Remote

Senior Level

$40/hr - $45/hr

5+ years exp

Mad Fish Digital is a digital marketing agency that champions creative strategies and stays accountable to the results. They are seeking a Senior Paid Media Strategist to manage a significant portion of their paid media client portfolio, developing and executing cross-channel paid media strategies that connect directly to clients' business objectives.

Digital MarketingHigher EducationMarketing AutomationSEMSEO

No H1B

Responsibilities

Operate as the internal point-of-contact for assigned paid media clients

Cultivate client partnerships through the development and execution of custom paid media strategies

Create, manage and optimize all campaign types in Google and Bing ad platforms

Create, manage and optimize paid social campaigns on LinkedIn, Meta, X, Pinterest and TikTok

Work collaboratively with Client Strategists to discuss account performance, goals, and recommendations

Report on campaign performance and results, both internally and externally

Communicate regularly with Client Strategists and other cross-functional team members to ensure client goals are being met

Develop and implement paid media strategies for new clients and existing clients

Proactively identify issues in client accounts and provide solutions to team members and clients

Qualification

Google AdsPaid Social CampaignsB2B Lead GenerationWeb AnalyticsGoogle Tag ManagerExcel/Google SheetsCommunicationCollaborationTime Management

Required

You have a minimum of 5 years of experience with creating, managing and optimizing full funnel campaign strategies within Google Ads in an agency environment, including experience with Search, Display, Performance Max, Video, and Shopping campaign types

You have a minimum of 5 years of experience creating, managing and optimizing paid social campaigns across multiple platforms (LinkedIn, Meta, Pinterest, TikTok, X)

You must be confident in your ability to develop multi-channel paid media strategies that connect directly to the client's business objectives, delivering quantifiable results

You have recent experience developing, implementing, and optimizing cross-platform B2B Lead Generation strategies

You are an excellent communicator, proficient in leading reporting calls with marketing directors, CMOs and business owners

You are a reporting wiz, drawing data driven insights to report regularly on performance and testing. You have an advanced understanding of Excel/Google Sheets and expedite your analysis through the use of these tools

You possess a master level understanding of web analytics and attribution models to the extent that can identify and correct abnormal patterns

You make decisions based on data

You run tests with a clearly defined purpose and methodology resulting in actionable learnings

You have an advanced understanding of paid media strategy and the marketing funnel

You are organized and methodical, able to manage multiple and shifting priorities

You manage your time effectively to meet deadlines in spite of unforeseen occurrences

You love collaboration and have a creative spirit

You learn with passion and look to capitalize on educational opportunities

You thrive in fast-paced environments and prioritize well