Apply on Employer Site

Landry's · 2 days ago

Email Marketing Manager

Houston, TX

Full-time

Onsite

Senior Level

5+ years exp

Landry's is seeking an Email Marketing Manager to join their digital marketing team. The role involves managing email marketing strategy, overseeing a team, and optimizing campaigns to enhance customer engagement and meet business objectives.

Restaurants

Responsibilities

Manage and lead the day-to-day email/SMS marketing operations overseeing a team of 3-5 people

Own lifecycle marketing to optimize the customer experience through retention and reactivation, and manage marketing automation in support of this

Own A/B testing roadmap to validate and optimize performance of marketing programs

Responsible for the implementation and management of all facets of email/SMS communications

Be the subject matter expert for all things associated to email/SMS marketing communication, reporting and analysis

Responsible for management of email/SMS marketing infrastructure, process development and best practices

Manage program strategy and delivery of content to meet business objectives, obtain necessary approvals and drive results

Manage and analyze CRM solutions (Salesforce) supporting email/SMS initiatives; segmenting and targeting audience to deliver relevant messages

Responsible for utilizing ESP platforms (Fishbowl, Salesforce) for email creation, scheduling, reporting and monitoring deliverability

Partner with cross-functional stakeholders to develop strategies and provide feedback to execute email/SMS marketing campaigns, lifecycle emails, and retention/reactivation programs

Partner with internal teams to provide the most efficient, effective, branded, and approved programs and materials while ensuring compliance and cohesive messaging

Manage tracking, analytics, and reporting to measure email program performance and adjust campaigns to optimize results

Review email performance metrics, deliverability scores and performance KPIs

Analyze channel performance to identify inefficiencies and improvement opportunities. Develop and execute recommendations, tests, and optimizations

Collaborate with digital marketing team members on various and flexible digital initiatives as needed

Develops, trains and implements procedures for the email marketing department to align with the needs of the business

Other duties and tasks as assigned

Qualification

SalesforceEmail marketing strategyA/B testingCRM/CDP toolsEmail best practicesProject managementHTMLCSSJavaScriptMS Office SuiteAnalytical skillsCommunication skillsOrganizational skillsTeam-orientedAdaptability

Required

Minimum 5-7 years of marketing experience with 2+ years focused on campaign management and email nurturing

Salesforce experience required

Experience managing large scale, complex email/SMS programs and CRM/CDP tools

In-depth knowledge of email best practices to increase deliverability, engagement, and conversions

Knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies

Stay ahead of creative trends, best practices, and benchmarks in design and content strategy

Experience developing and executing A/B and Multivariate testing

Best practices and working knowledge of landing page optimization including HTML, CSS, and JavaScript

Working knowledge of MS Office Suite, including Excel, Word, PowerPoint

Strong organizational skills, detailed oriented and project management ability

Superior analytical and reporting skills. Must be able to draw conclusions and make recommendations from data sets

Excellent written and verbal communication skills

Must be a self-starter with the ability to build strong working relationships across different teams; must employ a professional, team-oriented work approach

Flexible and adaptable to a rapidly changing, fast-paced business environment