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Authority Brands · 1 day ago

Communications Manager

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

5+ years exp

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees. The Communications & Digital Marketing Manager will develop and execute clear, compelling communications and marketing strategies for Authority Brands Payments Solutions and BUYMAX, focusing on driving understanding and adoption among various stakeholders.

FranchiseHome and GardenHome ServicesJanitorial Service

No H1B

Responsibilities

Own all outbound communications related to:

Credit card processing programs

Consumer financing solutions

Product announcements and enhancements

Program updates, policy changes, and operational guidance

Develop messaging tailored to multiple audiences, including:

Franchise owners and operators

Field technicians and sales teams

Internal stakeholders and executive leadership

External Stakeholders

Translate complex and technical subject matter into clear, accurate, and actionable communications

Draft and manage:

Email campaigns and announcements

Product launch communications

Training introductions and enablement materials

FAQs, one-pagers, and internal talking points

Partner closely with Payments, BUYMAX, Finance, Legal, Operations, and Training teams to ensure:

Accuracy and compliance

Consistent positioning across brands and platforms

Clear version control and message discipline

Own and execute an integrated marketing strategy to support awareness, understanding, adoption, and ongoing usage of Authority Brands Payments Solutions and BUYMAX programs

Lead product marketing efforts, including:

Positioning and messaging for payment processing, consumer financing, and purchasing programs

Product and feature launches, enhancements, and rate card updates

Clear articulation of value propositions by audience (owners, operators, technicians, internal teams)

Develop and manage lifecycle and adoption marketing, aligning communications to the full franchise owner journey—from awareness and enrollment through activation, usage, and optimization

Support sales enablement and field adoption by creating practical materials that help teams confidently explain, position, and sell payments, financing, and purchasing programs

Partner with Training and Enablement teams to market and promote training programs, webinars, and educational initiatives in a way that drives participation and engagement

Execute digital and channel marketing initiatives, including email campaigns, social media, and other owned channels, ensuring consistent messaging and brand alignment

Coordinate partner and co-marketing efforts with lenders, processors, and vendor partners to ensure aligned, accurate, and cohesive messaging

Support internal marketing and change communications, ensuring internal teams are informed, aligned, and equipped as programs evolve

Track, measure, and report on engagement and effectiveness, using insights to refine messaging and improve adoption outcomes

Work closely with:

Payments & Consumer Financing leadership

BUYMAX leadership and vendor partners

Marketing and Brand teams

Training and Enablement teams

Legal, Finance, and Operations

Support executive communications and leadership updates as needed

Serve as a central point of accountability for payments- and purchasing-related messaging

Qualification

Communications strategyDigital marketingProduct marketingFinancial services experienceCross-functional collaborationJudgmentTone awarenessSelf-directedProactiveWriting skillsOrganizational skills