Lime Media · 1 week ago
Senior Product Manager (LED Platform & Analytics)
Rockwall, TX
Full-time
Onsite
Senior Level
5+ years expLime Media Group, Inc. is an innovative company that blends physical media, technology, and data to reshape brand activation in the real world. They are seeking a Senior Product Manager to lead the development of their ad tech and analytics platform, focusing on campaign management, content delivery, and customer-facing analytics.
AdvertisingMarketingPublic Relations
Responsibilities
Own the product roadmap for Lime Media’s internal and external software products
Translate business needs and customer insights into clear requirements, user stories, and acceptance criteria
Work directly with engineering to deliver high-quality functionality across campaign tools, routing/ops, content scheduling, reporting, and analytics
Validate releases through hands-on testing, user feedback loops, and field/pilot programs
Introduce and run lightweight agile processes that help a small team ship quickly and predictably
Drive platform evolution: standardizing data models, defining APIs, and enabling external partners/operators to build on our system
Partner with operations, account management, and sales to ensure product decisions create clear business and customer value
Qualification
Required
5–8+ years in product management or a closely related role, ideally within B2B SaaS, data/analytics, platforms, or ad tech
Comfortable working directly with engineers on API- or data-heavy products; able to understand and reason with technical concepts
Proven track record building products in fast-growth, ambiguity-heavy environments
Strong ability to turn user workflows and operational feedback into structured requirements
Confident communicator who can simplify complex value propositions for internal and external stakeholders
Experience with agile processes suitable for small teams
Preferred
Ad tech, digital out-of-home, programmatic buying, or media measurement
Telematics, mobility, fleet management, or location-based analytics
Exposure to impression/exposure models or attribution-style analytics workflows
Company
Lime Media
Lime Media offers marketing, advertising and public relations services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Heath Hill
Owner
Recent News
Dallas Innovates
2024-04-13
PRNewswire
2024-03-19
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