GlueIQ ยท 1 day ago
Marketing Analyst
Coral Gables, FL
Full-time
Hybrid
Mid, Senior Level
5+ years expGlueIQ is a creative consultancy focused on fostering connections between people, process, and tools to drive growth for clients. The Marketing Analyst will support advanced marketing measurement, reporting, and insights, turning data into actionable insights that inform campaign strategy and client decision-making.
AdvertisingCreative AgencyDigital Marketing
Responsibilities
Execute marketing analyses across brand, performance, and integrated campaigns spanning digital, social, paid media, CRM, and other channels
Support the development of measurement frameworks, KPIs, and reporting structures aligned to client objectives
Deep understanding of GA4 or adobe analytics
Conduct analyses such as campaign performance evaluation, audience segmentation, funnel analysis, and basic attribution or incrementality studies
Identify trends, insights, and optimization opportunities from complex datasets
Build and maintain dashboards, reports, and visualizations using tools such as Tableau, Looker, or Power BI
Ensure accuracy, consistency, and clarity in all reporting deliverables
Translate data outputs into clear insights, summaries, and recommendations for internal teams and clients
Partner with Strategy, Media, Creative, and Account teams to support campaign planning, optimization, and measurement
Contribute to client presentations by helping craft data-driven stories and insights
Participate in client meetings as an analytics subject-matter contributor, with guidance from senior team members
Support new business efforts through research, analysis, and measurement approaches
Continuously improve data quality, integration, and reporting processes
Help identify opportunities to automate reporting and streamline analytical workflows
Stay current on marketing analytics trends, platform changes, and evolving measurement best practices
Qualification
Required
5 - 8 years of experience in marketing analytics, insights, or a related analytical role, preferably within an agency, consultancy, or marketing environment
Strong understanding of marketing channels and campaign measurement fundamentals
Proficiency in data analysis and visualization tools (e.g., GA4 or Adobe Analytics, Excel, SQL, Tableau/Looker/Power BI)
Ability to translate data into clear, actionable insights for non-technical audiences
Strong attention to detail, organization, and time management skills
Preferred
Experience with digital media platforms (e.g., Google, Meta, programmatic, CRM platforms)
Familiarity with attribution models, experimentation, or full-funnel measurement
Experience supporting creative effectiveness or brand measurement initiatives
Bachelor's degree in Marketing, Analytics, Economics, Statistics, or a related field
Benefits
Glue-IQ pays 100% of Health plan premium (health, dental, vision)
Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
401k Profit-Sharing Plan
Client-specific benefits and perks
Office located in heart of Coral Gables
Company
GlueIQ
Glueiq is a marketing and strategy consultancy that offers creative strategy technology and pixel-perfect design and more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gaston Legorburu
Founder & CEO
Company data provided by crunchbase