BetMGM · 2 weeks ago
Regional Marketing Manager
Las Vegas, NV
Full-time
Onsite
Mid, Senior Level
$103K/yr - $135K/yr
5+ years expBetMGM is revolutionizing sports betting and online gaming in the United States and Canada. The Regional Marketing Manager develops and implements marketing strategies that drive the success of the BetMGM mobile and retail business across the entirety of the Las Vegas valley.
GamingOnline GamesSports
No H1B
Responsibilities
Analyze and interpret existing data and reporting to evaluate past results while also identifying opportunities for future tactics aligning with larger departmental and company objectives
Partner closely with Nevada marketing manager counterpart to strategically collaborate on time-sensitive projects – continuously prioritizing (and re-prioritizing) tasks as the business demands
Fully maintain BetMGM’s highest level of brand standards through deployment of a variety of print and digital property marketing materials across the entire Nevada portfolio
Serve as a key liaison for BetMGM to all MGM Resorts property and corporate team members
Work collaboratively across entire Regional Marketing department to ensure consistencies in the retail environment across jurisdictions
Coordinate with MGM property teams and other external partners to plan and execute BetMGM sponsored brand activations both on property and throughout Southern Nevada
Curate and execute marketing and event activation strategies aimed at maximizing mobile acquisition while adhering to all BetMGM, MGM Resorts and NGCB regulatory and compliance requirements
Work across multiple channels and customer touchpoints to ensure consistency in branding and varied messaging strategy based on the when during the trip the marketing touchpoint lives
Work with the BI and analytics team to evolve omni-centric reporting and KPI tracking
Serve as local expertise for rest of organization – highlighting to the rest of the organization any unique or distinct elements characteristic of Las Vegas customer mix and mobile journey
Oversee, maintain and continually evolve retail operational signage – with the retail customer experience in mind to mitigate confusion and alleviate sportsbook counter congestion
Maximize the value of team and league partnerships assets in alignment with company and departmental objectives through various on and off property activation concepts
Evaluate marketing efforts on an ongoing basis by interpreting data, identifying trends, and making actionable recommendations for continual improvement
Maintain industry and competitive landscape knowledge
Research and evaluate new internal and external opportunities related to sports and mobile gaming in assigned markets, providing strategic recommendations to department leadership
Perform other job-related duties as assigned
Qualification
Required
Five (5)+ years' experience in one of the following fields: sports betting, gaming industry, interactive gaming, marketing, hospitality, and/or any other related field
Strong understanding and experience working with data, reporting and analytics
Demonstrated ability to plan, organize, and simultaneously execute multiple projects across multiple channels with timeliness and accuracy
Expert level communication skills – both with internal and external contacts
Comfortable in collaborating with and lead presentations for internal and external business partners at a wide range of varying seniority levels
Highly proficient in all Microsoft Office tools
Must be Las Vegas based and open to regular strip property visitation
Strong process and project management skills
Ambitious self-starter, proactive and passionate about delivering projects
Strong attention to detail and enjoyment of problem-solving
Do-what-it-takes attitude, willing to dive in and figure it out
Comfortable with ambiguity and adaptive to change
Ability to gain and maintain a Gaming License through the proper regulatory body as a condition of hire and continued employment
Preferred
Sports, interactive and/or brand marketing experience previously working in a Las Vegas megaresort and casino setting strongly preferred
Bachelor's degree in a related field preferred
Benefits
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
Company
BetMGM
BetMGM operates as a sports betting and gaming entertainment company.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.03M2022-10-28Seed· $0.03M
Leadership Team
Mícheál Nagle
Director
Recent News
2025-12-15
PR Newswire
2025-12-01
Company data provided by crunchbase