Apply on Employer Site

WPP Media · 1 week ago

Associate Director, Planning

Los Angeles, CA

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

WPP Media is the global media collective of WPP, focused on leveraging creativity for growth. The Associate Director of Planning will supervise implementation needs and communication with clients and teams, ensuring productivity and strategic rigor in media deliverables.

Marketing & Advertising

Responsibilities

Maintain day-to-day client contact and agency contact regarding their area of responsibility

Oversees the development of objectives and strategies, as well as the development of plans and presentations

Supervises the group in the interpretation of competitive and other research data

Trains and evaluates Supervisors, Managers and Associates on the team

Act as the liaison between internal teams as well as various partner vendors to ensure media performance

Maintain a deep understanding of business, target audiences and wider communications environment

Listen, identify, and articulate compelling drivers, barriers and channel relationship insights

Understand, embrace, and integrate client and creative agency research into plans

Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation

Assist in crafting compelling selling strategies

Qualification

Account planningMedia planningTeam leadershipQuantitative skillsResearch techniquesDigital communicationsStrategic thinkingClient relationship skillsCuriosity about clientsPresentation skills

Required

Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience

5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management

Experience and comfort facilitating ideation sessions

Excellent strategic thinking

Good client relationship skills, including experience interacting and presenting to senior-level clients

Experience working in and across multiple communications disciplines, including digital

Fully conversant with all major desktop research tools and qualitative research techniques

Excellent quantitative skills, including analytical abilities and math proficiency

Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable

Demonstrate genuine curiosity and interest in our clients and their business