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CROSSMARK · 2 weeks ago

Insights Analyst (CPG)

Lewisville, TX, United States

Full-time

Hybrid

Mid Level

3+ years exp

CROSSMARK is part of Acosta Group, specializing in connecting leading brands with shoppers through strategic marketing solutions. The Insights Analyst role focuses on leveraging data analysis to optimize assortment planning and develop actionable insights that drive client success.

Brand Marketing

H1B Sponsor Likely

Responsibilities

Utilize Blue Yonder (formerly JDA), CKB, retailer POS data, and reporting tools to support space management initiatives by conducting in-depth analysis and delivering actionable insights

Evaluate item performance, optimize assortment strategies, and support store clustering through the space planning process, effectively communicating findings to drive client-focused solutions

Strong analytics, insights, presentation, and storytelling skills

Build, update, and refresh weekly and monthly dashboards (weekly POS + monthly category recaps)

Participate in the development of space presentations incorporating syndicated data and other sources of data that address business issues

Keep abreast of the client’s KPIs, strategies, innovation, and other important information

Build advanced analytics capabilities: Develop sophisticated analytical tools and techniques such as regression analysis and experimental design

Lead strategic business planning: Direct planning across areas like category and space management, product and promotion evaluation, trade fund analysis, and resource allocation

Provide leadership and operational support: Partner with and potentially lead analyst teams and support the Director and Management in strategic planning efforts

Enhance business operations: Create consultative insights and presentations aimed at driving increased sales

Manage data resources: Oversees the use of both syndicated and non-syndicated data to support business decisions. Utilize POG software tools for creation of customer POGs

Develop and share best practices: Identify effective strategies and disseminate them across teams to improve performance

Support sales operations: Collaborate with clients, sales executives, and business partners to align analytics with sales initiatives

Leverage CROSSMARK capabilities: Understand internal processes and recommend data-driven actions to boost revenue

Qualification

Blue YonderSpace planningPlanogram creationAnalytical techniquesSyndicated data analysisConsultative insightsCommunication skillsPresentation skillsStorytelling skillsCollaboration skills

Required

3+ years of industry experience required, with a broad range of consultative and analytical techniques, systems, and concepts required

Current working knowledge of space planning and planogram creation

Advanced knowledge of Microsoft applications and use of Microsoft applications

Knowledge of other software applications as defined by the need and assignment of the position

Working knowledge of syndicated data analysis tools

Working knowledge of POG software tools for creation of customer POGs

Strong analytics, insights, presentation, and storytelling skills

Preferred

Bachelor's Degree preferred in CPG, marketing, advertising, business, or other sales or retail-related field

Company

CROSSMARK

Glassdoor3.3

Crossmark provides growth solutions for consumer-branded suppliers and retailers.

Founded in 1905

Plano, Texas, USA

10001+ employees

https://crossmark.com/

H1B Sponsorship

CROSSMARK has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)