Ingersoll Rand Compressor Systems & Services · 2 weeks ago
Sr. Digital Advertising Specialist, Latin America & Caribbean
Will-More, VA
Full-time
Hybrid
Senior LevelIngersoll Rand is a global market leader providing innovative technologies and solutions. The Senior Digital Advertising Specialist will be responsible for managing all paid advertising in Latin America and the Caribbean, optimizing campaigns, and ensuring alignment with regional objectives.
Machinery
Responsibilities
Manage and optimize paid campaigns on Google Ads (Search, Display, Shopping, Video), LinkedIn, Facebook/Instagram, and other platforms, balancing daily execution and strategic improvements
Conduct A/B and multivariate testing on creatives, copy, targeting, and bidding strategies to maximize performance
Act as a dedicated specialist for the Latin America and Caribbean (LAC) region, ensuring alignment with funnel objectives and cultural, linguistic, and regulatory adaptation
Configure, monitor, and optimize conversion tracking in GA4, Salesforce, and Eloqua, ensuring accurate lead attribution and pipeline impact
Create dashboards and analytical reports that connect campaign performance to business results, generating actionable recommendations
Explore innovations and new digital advertising practices, testing trends and sharing relevant insights for the LAC audience
Collaborate with marketing, content, creative, and web teams, aligning paid campaigns with regional priorities and optimizing assets and landing pages
Manage and optimize paid media budgets by forecasting expenses, maximizing ROI, and redirecting investments to high-performing campaigns
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
Experience managing paid digital campaigns, ideally in both agency and in-house environments. Proven success managing Google Ads (Search, Display, Shopping, Video), LinkedIn Ads, and Facebook/Instagram Ads in a B2B context
Experience managing advertising budgets and delivering measurable ROI tied to funnel and pipeline goals
Strong working knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution models
Experience integrating paid advertising with CRM/Marketing Automation platforms (Salesforce, Eloqua, or equivalent)
Proficiency in MS Excel (pivot tables, formulas, data analysis)
Fluency in Spanish and/or Portuguese (native-level), Strong written and verbal communication skills in English
Company
Ingersoll Rand Compressor Systems & Services
For over 145 years, Ingersoll Rand has provided a wide range of technologically advanced, highly reliable and low maintenance air compressors.
Founded in 1871
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase