Loyalty & Digital Engagement Manager jobs in United States
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Winmark – the Resale Company · 1 day ago

Loyalty & Digital Engagement Manager

positionPlymouth, MN
timeFull-time
remoteOnsite
senioritySenior Level
money$76K/yr - $123K/yr
date5+ years exp

Winmark Corporation is focused on transforming customer engagement across its retail brands. The Loyalty & Digital Engagement Manager will lead the development of a unified loyalty program and customer engagement strategy, working collaboratively across various teams to enhance customer experiences and drive retention.

E-CommerceEducationRetail

Responsibilities

Own the digital customer platform strategy : Help define the long‑term architecture for 1:1 customer engagement—integrating loyalty, email, SMS, and data platforms—then pilot and scale innovations with Marketing, IT, Operations, and external partners
Build and launch a unified loyalty program : Shape rewards, offers, and automation that create excitement and retention, partnering with IT, Digital, Creative, and franchise committees to deliver seamless, brand‑specific experiences
Design segmented lifecycle journeys : Create segments for welcome, re‑engagement, and win‑back flows; set testing roadmaps for offer design, message sequencing, rewards structure, and personalization
Coordinate integrated 1:1 campaigns : Orchestrate email, SMS, and app notifications with in‑store and paid media touchpoints to deliver consistent, personalized communication that drives repeat visits and incremental spend
Lead analytics and optimization : Own loyalty analytics (visit frequency, retention, program impact) to refine segments, assess hypotheses, and continuously optimize program performance
Enable franchisees for success : Build rollout plans, training, playbooks, and best practices that increase adoption while reducing operational complexity in stores

Qualification

Loyalty program strategyCustomer lifecycle journeysSegmentationAudience strategyEmail/SMS platformsCross-channel digital engagementLeadership skillsCommunication skillsPresentation skills

Required

Bachelor's degree in Marketing, Business, or related field
5+ years experience in loyalty program strategy or CRM execution within retail, restaurant, or multi‑unit environments
Hands‑on experience building customer lifecycle journeys and triggered communications
Strong background in segmentation, audience strategy, and program design/testing
Experience in email/SMS platforms, app notifications, and cross-channel digital engagement
Excellent leadership, communication, and presentation skills

Benefits

Exceptional benefits
A supportive environment built for long‑term careers

Company

Winmark – the Resale Company

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Focused on sustainability and small business formation, Winmark – the Resale Company®, (Nasdaq: WINA), is the leading multichannel retailer in the resale industry.
dateFounded in 1988
location
Minneapolis, Minnesota, USA
people-size51-200 employees
web-link
http://winmarkcorporation.com

Funding

Current Stage
Growth Stage

Leadership Team

B
Brett Heffes
Chair of the Board of Directors
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Lisa Hake
Chief Marketing Officer
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Recent News

MarketScreener
Earnings Flash (WINA) Winmark Corporation Reports Q3 Revenue $22.6M, vs. FactSet Est of $22.4M
2025-10-15
MarketScreener
Winmark Board Approves Special Dividend of $10 per Share, Payable Dec. 1 to Shareholders of Record as of Nov. 12
2025-10-15
MarketScreener
Winmark Corporation Announces Quarterly Cash Dividend, Payable on December 1, 2025
2025-10-15
Company data provided by crunchbase