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Lob · 4 days ago

Director, Product Marketing

United States

Full-time

Remote

Director/Executive

$164K/yr - $200K/yr

10+ years exp

Lob is transforming the way businesses use direct mail by leveraging technology to simplify traditionally manual processes. As the Director of Product Marketing, you will own the product’s positioning and messaging, drive revenue through strategic sales enablement, and act as a market evangelist for the company.

Courier ServiceDeveloper APIsHealth CareMarketingSaaSShippingSoftware

Responsibilities

Architect the Solution Narrative and Launch Strategy: Own the end-to-end go-to-market plan for new solutions and product updates. You will move beyond single launches to define how we position our product portfolio to drive adoption and articulate the customer business outcomes ensuring our message lands with impact across the entire customer lifecycle

Drive Revenue & Sales Velocity: Partner with Sales leadership, the Head of GTM Strategy, and Director of Enablement to build a scalable enablement machine. You will create and own the core assets (competitive battle cards, objection-handling frameworks, solution design narratives and sales play documentation) that Enablement uses to train sellers how to diagnose the business problem and articulate why Lob is the modern standard for direct mail

Lead Competitive Strategy & Market Intelligence: Lead the charge in partnership with the Revenue team and SMEs in defining how we win against a diverse competitive landscape. You will build distinct positioning and sales playbooks to effectively compete against both legacy commercial printers and newer programmatic solutions, ensuring our sales team understands exactly how to articulate our unique value against each

Own Positioning & Messaging Architecture: Define the foundational messaging framework that powers downstream marketing. You will translate complex technical capabilities into a clear, high-altitude value proposition that resonates with both Engineering teams and Marketing/Ops executives

Leverage AI as a Growth Multiplier: Utilize AI tools such as Lovable, Figma AI, Descript, and copilots to rapidly draft and scale onboarding assets, video scripts, and prototype flows. Treat AI as leverage to significantly extend your reach and impact, enabling you to operate with the output and efficiency of a small growth team

Influence Pricing & Packaging: Partner with Product, Revenue Operations and Finance to evolve our pricing and packaging strategies. You will provide market data and buyer insights to help model structures that maximize adoption and revenue retention

Serve as a Market Evangelist: Act as a subject matter expert and spokesperson for Lob. As opportunities arise, you will represent the company at key regional events, customer councils, and in press briefings, turning technical expertise into industry thought leadership

Qualification

Product MarketingCompetitive StrategyGTM ExperienceAPI KnowledgeData-Driven Decision MakingStorytelling SkillsExecutive PresenceEvent Representation

Required

10+ years of GTM experience: Significant experience in Product Marketing or Product Management within high-growth enterprise software or SaaS

Deep Competitive Strategy: You have a track record of winning in complex markets. You know how to conduct deep research to distinguish us from diverse competitors—ranging from traditional incumbents to emerging tech players—and translate that intel into winning sales plays

Strategic Execution: You are a senior strategist who stays close to the work. You excel in roles where you drive impact through high-quality output and cross-functional influence rather than just managing large teams

API & MarTech DNA: You have a proven track record of marketing technical products. You understand the nuances of the 'API economy' and can seamlessly translate complex documentation into compelling business value for non-technical CRM and Marketing leaders

Elite Storytelling Skills: You are a master craftsman of messaging. You can distill complex technical concepts into clear, energizing narratives that inspire action

Executive & Event Presence: Experience effectively representing a brand at industry conferences and dealing with media/analysts. You are comfortable on stage and can turn a booth sponsorship into a pipeline-generating activity

Data-Driven Decision Making: You don't just track projects; you measure impact. You are comfortable using data (CAC, LTV, Win Rate, Pipeline Velocity) to justify decisions and optimize spend