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AMETEK · 4 days ago

Division Vice President, Marketing

United States

Full-time

Remote

Director/Executive

$175K/yr - $200K/yr

12+ years exp

AMETEK is a leading global provider of industrial technology solutions. The Division Vice President, Marketing will oversee the Advanced Motion Solutions Division’s Global Marketing Team, developing and implementing strategies to enhance growth and brand awareness.

ElectronicsManufacturing

Responsibilities

Oversee all marketing communication in a matrix environment; ensure compliance and introduce best practices

Develop and implement uniform messaging across AMS brands

Optimize AI and digital tools; champion e-commerce initiatives

Ensure CRM data quality and usage consistency; leverage LCR resources for efficiency

Track and optimize marketing spend

Mentor and develop BU marketing teams across several time zones

Improve upon the division’s marketing strategy at both the division and business unit levels, applying consistency in approach where practical

Develop and execute comprehensive digital marketing campaigns across multiple channels (web, social media, email, paid advertising, SEO/SEM)

Leverage data analytics and marketing automation tools to optimize campaign performance and ROI

Stay current with digital marketing trends and technologies, implementing best practices to drive engagement and conversion

Use creative marketing strategies to build relationships with stakeholders

Provide real-time data tracking and analytics for more targeted and personalized marketing campaigns

Track activities of competitors and look for opportunities to gain market share within each business unit

Increase brand awareness for each business unit through development and implementation of a cohesive marketing plan

Research macro trends and develop penetration strategy for relevant BU brands

Assess early trends/new applications to provide input to product roadmaps

Champion division wide market segment focused growth kaizens

Work with Division and Corporate Business Development to identify targets for acquisition both in motion and adjacent OEM markets

Strengthen AMS brand architecture and global messaging

Drive demand generation, pricing discipline, and product lifestyle management

Establish marketing performance metrics (pipeline growth, ROMI, price/mix improvement)

Qualification

B2B industrial marketingDigital marketing strategiesData analytics toolsMarket segmentationLeadership skillsProject managementStrategic agilityTeam mentorshipMarket nuancesCommunication skills