Kroenke Sports & Entertainment · 2 weeks ago
Manager, Fan Marketing & Brand Strategy, Colorado Avalanche
Denver, CO
Full-time
Hybrid
Mid Level
$58K/yr - $58K/yr
4+ years expKroenke Sports & Entertainment is an American Sports and Entertainment holding company based in Denver, Colorado. The Fan Marketing & Brand Strategy Manager for the Colorado Avalanche is responsible for driving revenue through innovative advertising, promotions, and data-driven strategies while enhancing fan acquisition and engagement.
Sports
Responsibilities
Develops and implements strategies to grow the Avalanche’s fanbase through targeted digital campaigns, lead generation, and acquisition efforts
Collaborates with Business Intelligence to analyze fan data, segment audiences, and personalize marketing efforts for increased engagement and conversion
Reviews data and tracks acquisition performance to improve lifecycle marketing efforts
Works with Business Intelligence to grow the Avalanche’s email databases, distribute timely and relevant eblasts, and analyze insights to make decisions
Develops and executes integrated marketing programs and advertising strategies to promote team initiatives, events, and ticket sales across multiple channels
Serves as the day-to-day contact for the agency of record and other partners, ensuring flawless execution of the season-long media plan
Monitors and optimizes advertising campaigns in real time to ensure accuracy and maximize impact
Uses data analytics to measure performance, refine strategies, and drive ROI
Reviews and recaps marketing initiatives, delivering actionable insights and recommendations for future campaigns
Builds and maintains strong cross-functional relationships to maximize institutional assets, including Altitude Sports, KSE Radio, in-venue marketing, and cross-team inventory
Owns the distribution of promotional messaging, ensuring consistent tone and positioning across all channels
Works with ticket sales on goals, revenue, ticket initiatives, promotional packages, and single game ticket strategy to maximize ROI
Reviews and approves the usage of Avalanche brand marks to ensure adherence to brand guidelines
Manages influencer marketing strategy to drive brand exposure, unique content opportunities, and fan engagement
Mentors and develops team members, with a focus on the Marketing Coordinator and Intern, fostering growth and collaboration
Required to work some nights and/or weekends for Avalanche games and events as scheduled
Other duties as assigned
Qualification
Required
BS/BA degree in marketing, advertising, journalism, mass communication, or a similar field
4+ years' experience in marketing, advertising, media, etc
Applicants must meet minimum qualifications at the time of hire
Ability to acquire or produce and maintain a valid driver's license and meet company vehicle driving standards
Preferred
Experience working in the sports and entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager
Benefits
12 Paid Company Holidays
Health Insurance (Medical, Dental, Vision)
Paid Time Off (PTO)
Life Insurance
Short and Long-term Disability
Health Savings Account (HSA)
Flexible Spending plans (FSAs)
401K/Employer Match
Company
Kroenke Sports & Entertainment
Kroenke Sports & Entertainment is committed to providing world class sports and entertainment for both live and broadcast audiences.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$711.92MKey Investors
Deutsche Bank
2018-08-07Debt Financing· $711.92M
Leadership Team
Matthew Hutchings
Executive Vice President & Chief Operating Officer (KSE) / President & CEO (KSE Media Ventures)
Bruce Glazer
EVP-CFO
Recent News
2026-01-15
Sports Business Journal
2026-01-11
2025-11-24
Company data provided by crunchbase