This job has closed.

Envision Healthcare · 3 days ago

Director of Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

Envision Healthcare is a leading national medical group focused on delivering high-quality care to patients when and where they need it most. The Director of Marketing will build and lead the strategy, planning, execution, and measurement of marketing programs that drive growth and deliver business objectives across the organization.

Health CareHealth DiagnosticsHospitalMedicalMedical Device

Responsibilities

Directs employees by supporting, coaching, training, assisting with time management and performing evaluations; should conduct regular meetings with all direct reports

Works in partnership with the creative director adhere to the brand strategy, creative guidelines, and compliance expectations to ensure the brand’s messaging, visual identity, and values are consistent across all marketing channels and platforms

Develops an overall marketing plan for discrete service lines, including annual campaigns media and event marketing planning

Utilizes market research to identify trends, opportunities, and competitive landscape that optimize marketing strategies

Heads enterprise-wide go-to market strategies to support business development and help drive hospital partner growth and retention

Manages and aligns outbound communications, trade shows, and collateral and sales messaging in an ROI driven manner

Partners with Corporate Communications to implement ongoing development and enhancements to websites

Collaborates with Sales and Business Development teams to develop and execute annual conference strategy. Includes show promotion and managing logistics

Leads a dynamic marketing team responsible for implementation of brand positioning and go-to-market strategies

Partners with clinical recruitment leaders set the marketing strategy and implementation efforts including delivering a compelling clinician value proposition, and tactics to recruit and retain clinicians

Maintains a return on investment driven marketing budget to ensure optimal financial and growth results

Drives the development and tracking of key performance indicators for all marketing strategies and tactics

Leads agency RFP processes, selection, contract negotiation, relationship management, and performance review process

Other duties as assigned

Qualification

Marketing strategy developmentDigital marketing proficiencyDemand generationBusiness acumenContent creationMicrosoft Office SuiteHubSpotLeadership skillsCommunication skillsTeam management