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amika · 1 week ago

Senior Manager, Professional Salon Marketing

Hybrid (New York, New York, US)

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $125K/yr

5+ years exp

Amika is a Brooklyn-born haircare brand that emphasizes sustainability and community. They are seeking a Senior Manager, Professional Salon Marketing to lead in-salon marketing initiatives and professional content, collaborating with various teams to enhance engagement with stylists and partners.

Consumer GoodsFashion

Growth Opportunities

No H1B

Responsibilities

Execute and operationalize the Pro Marketing strategy developed by the Director of Professional Marketing

Lead the development of professional marketing programs, ensuring all initiatives align with brand standards and business objectives

Drive in-salon program development, sampling strategy, chairside tools, merchandising needs, and stylist-facing assets

Lead professional campaign execution, including briefs, messaging, content needs, and toolkit creation

Partner with the Director of Stylist Relations to support stylist programming, community engagement, events, and pro-to-pro storytelling

Lead the creation of professional content in collaboration with stylists, educators, and Artistic partners

Support distributor growth through targeted marketing initiatives, B2B tools, co-op programs, trade shows, and sell-through support

Collaborate closely with the Sales team on execution of distributor-aligned marketing priorities

Own reporting for stylist engagement, program performance, content impact, and market insights

Use data to optimize ongoing initiatives and inform recommendations to the Director of Professional Marketing

Serve as a key cross-functional leader across Education, Creative, Brand, Product Marketing, Social, and Influencer teams

Ensure consistent communication, alignment, and clarity across squads, acting as a hub for Pro Marketing execution

Manage day to day needs with a leadership mindset, providing direction and coaching to the Associate Manager

Qualification

Professional marketing experienceAnalytical mindsetCross-functional collaborationStylist ecosystem knowledgeLeadership presenceContent creationCommunication skillsTeam management