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Freestar · 1 day ago

Senior Product Marketing Manager- Ad Tech Experience Required!

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Freestar is a company that engineers cutting-edge monetization solutions for websites. The Senior Product Marketing Manager will lead the strategy and execution of go-to-market plans to drive awareness and revenue growth for the company's product portfolio, collaborating closely with various teams to enhance sales enablement and brand awareness.

AdvertisingInformation TechnologyInternetSoftware

Comp. & Benefits

No H1B

Responsibilities

Create, execute, and fully own our marketing plan to drive Freestar’s aggressive growth and help us continue to be a market leader

Own product-led demand generation to drive qualified inbound leads for our Business Development team, actively engaging at all stages of the sales process

Find creative ways to drive brand awareness and capture the attention of our potential customers

Assist in sales enablement initiatives for the Business Development, Onboarding, and Customer Success, including the creation of compelling materials (articles, videos, decks, newsletters, etc.), conducting webinars, and supporting industry events

Work closely with the CRO and CEO to help determine how we grow faster and win in the market, and then act on those ideas and hypotheses, bringing fresh perspectives to the table

Analyze target market information to identify and recommend impactful marketing approaches

Prepare and execute effective advertising campaigns based on market research

Oversee and produce, from concept to completion, a broad array of digital and/or print promotional and communication materials for the organization

Ensure that all materials present a clear, unified, and positive image for the company

Promote and attend special events and functions

Perform other related duties as assigned

Qualification

Product marketing experienceAd tech industry experienceInbound marketing strategyPerformance marketingAnalytical skillsLeadership skillsCommunication skillsInterpersonal skillsOrganizational skillsProblem-solving skills