iHerb · 2 weeks ago
Sr. Manager, Subscription Marketing
Irvine, CA
Full-time
Onsite
Senior Level, Lead/Staff
$116K/yr - $184K/yr
10+ years expiHerb is a multi-billion dollar global powerhouse in health and wellness, seeking a Sr. Manager of Subscription Marketing to drive growth and retention for their Autoship & Save program. This role involves leading marketing strategies, executing campaigns, and collaborating cross-functionally to enhance customer experience and maximize subscription value.
BeautyDelivery ServiceE-CommerceFood and BeverageHealth CareRetailSoftwareWellness
Responsibilities
Lead development and execution of go-to-market strategies for the Autoship & Save program: acquisition of new subscribers, conversion of one-time buyers to subscribers, and retention of existing subscribers
Lead overall vision of the core product offering and features, evolving the program with AI into a more intelligent service
Conduct customer surveys and gather insights from end users to improve the experience
Partner cross-functionally with product, merchandising, operations, analytics, and finance to define target segments, offer structures (discounts, delivery frequency, promotions), and customer experience enhancements
Define, monitor, and analyze subscription-specific KPIs: sign-up rate, churn, retention, average order value (AOV), incremental revenue, and lifetime value (LTV)
Identify the next wave of countries to roll out the service among the 180+ countries where iHerb does business, and partner with cross-functional teams to execute
Partner with creative and content teams to craft compelling messaging, visuals, and campaigns that highlight the value of Autoship & Save (e.g., convenience, savings, consistency)
Coordinate A/B testing and experimentation roadmaps to improve subscription conversion and retention
Stay up-to-date with subscription commerce best practices, competitive trends, and innovations to continuously evolve iHerb’s Autoship & Save experience
Qualification
Required
10+ years of marketing experience, ideally in e-commerce or subscription-based models
Proven ability to manage customer lifecycle marketing — acquisition through retention
Strong analytical skills and familiarity with data tools (Excel, SQL, Tableau/Power BI)
Experience running and analyzing A/B and multivariate tests
Excellent collaboration and communication skills; experience working cross-functionally
Comfortable operating in a fast-paced, global, data-driven environment
Strong communication skills: listening, verbal, and written
Proven cross functional team leader with the ability to effectively interact and present at all levels, including Senior Management and Executive level
Must be able to motivate, develop, and direct teams from across the world
Highly proficient in web/digital analytics
Preferred
Experience with direct-to-consumer brands
Asana, Confluence, Jira experience
Bachelor's Degree in Marketing or related field, or a combination of education and equivalent work experience
Benefits
Medical, dental, vision, and basic life insurance programs
401(k) plan
Time Off
Paid Sick Leave
Paid holidays throughout the calendar year
Restrict Stock Units
Annual bonuses
Company
iHerb
iHerb is on a mission to make health and wellness accessible to all.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
BT Bitarafan
CTO
Zach Thomann
Chief Operating Officer
Recent News
2026-01-11
2026-01-11
Company data provided by crunchbase