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PICPA · 3 days ago

Sr Marketing and Communications Specialist

United States

Full-time

Remote

Senior Level

5+ years exp

The Pennsylvania Institute of CPAs (PICPA) is redefining how accounting professionals learn and leverage technology. The Sr Marketing and Communications Specialist is responsible for planning, executing, and optimizing marketing initiatives to enhance brand visibility and member engagement while driving revenue growth.

Enterprise Software

Responsibilities

Owns the operational administration of marketing campaigns for the PICPA and CPA Crossings, and partners with the Marketing Manager to inform optimization and continuous improvement through performance reporting and insights

Design, execute, and evaluate integrated marketing campaigns across email, web, SEO, social media, digital advertising, and print

Synthesize performance data, operational insight, vendor and stakeholder input to drive improvements in engagement, conversion, and revenue outcomes

Provide copywriting support for digital, web, print, and social media channels

Serve as a key operational point of contact for third-party vendors, evaluating recommendations, clarifying requirements, and ensuring solutions align with campaign objectives and technical realities

Collaborate with internal marketing staff, designers, PR partners, sponsors, and external contributors

Act as a liaison with PR partners to support visibility of PICPA initiatives and staff

Analyze campaign performance data to identify patterns, inefficiencies, and growth opportunities, and translate findings into specific execution changes for future campaigns

Track marketing-related revenue tied to membership, education products, fundraising, and other offerings

Share insights with Marketing leadership to support planning and optimization

Maintain accurate campaign documentation, timelines, assets, and performance records in Asana, HubSpot, CMS, and related systems to support consistency, scalability, and cross-team understanding

Support consistent workflows, reporting standards, and cross-promotion efforts across teams

Qualification

Digital marketing campaignsHubSpotGoogle AdsData analysisCRM/CMS systemsProactive approachSQL/database experienceCommunication skillsAttention to detailOrganizational skillsProject managementStrategic thinking

Required

Five to seven years of experience managing digital marketing campaigns; association or professional services experience preferred

Experience working with vendors and cross-functional teams

A four year BA or BS degree

Proficiency with digital marketing tools including email platforms, CRM/CMS systems, analytics tools, and project management systems

HTML knowledge required

Experience with HubSpot and Google Ads required

Strong written and verbal communication skills

Demonstrates strong attention to detail and organizational skills

Manages multiple projects concurrently and meets deadlines with minimal supervision

Works independently, takes ownership of assignments, and prioritizes effectively

Approaches work proactively, identifying opportunities for improvement

Thinks strategically while maintaining accuracy in execution

Preferred

Knowledge of or ability to develop familiarity with accounting and finance industry trends

SQL/database experience a plus

Benefits

401(k)

401(k) matching

Dental insurance

Employee assistance program

Medical, vision and dental insurance

LTD

Health savings account

Paid time off

Parental leave

Professional development assistance

Tuition reimbursement

Company

PICPA

The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier statewide resource for top-class continuing professional education programs, professional networking, business-friendly advocacy, thought leadership, and a full range of services for accounting professionals.

Founded in 1897

Philadelphia, Pennsylvania, USA

11-50 employees