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LHH · 5 days ago

North America Marketing Director – HR and Talent Advisory

United States

Full-time

Remote

Director/Executive

$120K/yr - $130K/yr

12+ years exp

LHH is a global leader in HR and Talent Advisory services, seeking a proactive Marketing Director to drive marketing strategies for their new business line. This role involves executing integrated marketing campaigns, managing projects, and collaborating across teams to enhance brand growth and lead generation.

Human Resources

Responsibilities

Assist in the building and execution of integrated marketing campaigns across digital, email, social media, and events, specifically to the US, Canada and the UK

Coordinate day-to-day project timelines, deliverables, and communications for multiple concurrent marketing initiatives

In partnership with Product Marketing, support content development, including blogs, whitepapers, case studies, and presentations, for the US, Canada and UK markets, using your strong understanding of HR and B2B audiences

Manage CRM and email marketing tools to execute nurturing campaigns and track lead activity. Be laser focused on lead generation to ensure monthly and annual targets are met

Report on campaign performance using analytics tools; recommend optimizations based on insights

Contribute to the planning and execution of webinars, trade shows, and other client-facing events

Develop and own the marketing strategy for the new HR & Talent Advisory practice in US, Canada, UK and Ireland

Execute integrated campaigns that drive awareness, pipeline growth, and thought leadership visibility

Manage multi-channel programs including digital, email, events, partnerships, social, and paid media

Collaborate with sales to support lead nurturing, enablement, and conversion

Build campaigns that target existing clients and focus on trust and loyalty with senior HR leaders in existing accounts

Lead the localization of global content such as reports, blogs, webinars, benchmarks, and case studies. Building local content as needed

Elevate the voice of subject-matter experts through thought leadership platforms through your marketing and business colleagues

Ensure all content supports our brand, POV, and strategic priorities

Monitor performance, track ROI, and optimize programs based on data-driven insights

Measure practice-specific KPIs including pipeline contribution, engagement, and awareness

Provide regular reporting and recommendations to marketing and practice leaders

Work closely with the US, Canada, UK and Ireland marketing and product marketing leads to ensure messaging consistency, shared insights, and cohesive positioning across regions

Participate in global campaigns and adapt assets for North American and UK audiences

Coordinate with cross-functional teams including digital, communications, product marketing, and field marketing

Qualification

B2B marketingHR services experienceCampaign developmentContent strategyMarketing automationProject managementStakeholder managementCommunicationSelf-starterCollaborative mindset

Required

12+ years of experience in B2B marketing, ideally within professional HR services

Proven experience in building, launching and scaling a new product, practice, or business line

Strong GTM, content strategy, and campaign development abilities

Ability to balance strategic thinking with hands-on execution

Excellent communication and stakeholder-management skills across regions and disciplines

Experience working in matrixed, fast-paced and global environments

Proven ability to manage multiple projects with tight deadlines and shifting priorities

Strong project management skills and comfort leading cross-functional discussions

Strong writing, editing, and content development skills with attention to detail

Confident working across regions and balancing multiple stakeholders

Familiarity with marketing automation platforms (e.g., Pardot), CRM systems (e.g., Salesforce), and digital marketing tools (e.g., Google Analytics, LinkedIn Ads)

Self-starter with a collaborative mindset and eagerness to learn and grow within a dynamic team