Purely Optimal · 1 week ago
Remote Work - Media Buyer Specialist (Full-Stack Growth + Funnel Strategist)
United States
Full-time
Remote
Mid, Senior Level
$65K/yr - $120K/yr
2+ years expPurely Optimal is scaling multiple fast-growth brands across various sectors and is seeking a world-class Direct Response Media Buyer. The role involves owning the entire customer acquisition funnel, crafting and optimizing full-funnel systems, and driving conversions across multiple platforms.
FitnessWellness
Responsibilities
Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
Ruthless focus on ROAS, CAC, and LTV
Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
Lead A/B tests across pages, hooks, CTAs, and offers
Turn performance data into actionable testing roadmaps
Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
Match copy angles to customer psychology and platform behavior
Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
Coordinate landing page design, copy, and structure with internal or external designers
Leverage proven DR frameworks to continuously launch and test new offers
Set KPIs, manage budgets, and hold yourself accountable to results
Collaborate closely with founders and marketing leadership
Build and eventually lead a small performance team as we scale
Qualification
Required
Expert in Paid Social (Meta, TikTok) and Google Ads
2-5+ years of hands-on media buying with proven results
Experience managing 6-7 figure budgets with measurable growth outcomes
Direct Response Copywriting + CRO Mastery
You can write, test, and optimize ads, landing pages, and funnel copy that converts
Deep experience running A/B tests and optimizing every stage of the funnel
Funnel Builder with Results
You've built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
Bonus if you've launched offers in supplements, telehealth, or consumer SaaS
Strategic + Tactical
You think like a CMO but execute like a performance operator
You don't wait for creative assets or landing pages—you build them yourself or drive the process forward
Self-Starter with High Standards
You thrive in fast-paced, entrepreneurial environments
You own your outcomes, track your metrics, and move fast
Timezone: Must be available to work in Pacific Time (PST) hours
Benefits
Competitive base salary + performance bonuses tied to growth
Multi-brand exposure across supplements, telehealth, AI/automation, and more
Take full ownership of campaigns, funnels, and growth strategy—no red tape
Join a fast-paced, performance-driven team that rewards results
Opportunity to grow into Head of Growth or CMO-level role as we scale
Company
Purely Optimal
Purely Optimal is a health supplement company that helps individuals and families live longer, healthier, and happier lives.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2024-04-08Acquired
Company data provided by crunchbase