Explore Industries · 2 weeks ago
Paid Digital Media Specialist
Knoxville, TN, US
Full-time
Onsite
New Grad, Entry Level
$48K/yr - $58K/yr
0+ years expExplore Industries is a leader in fiberglass swimming pool design and manufacturing, seeking a motivated Digital Media Specialist to join their Marketing team. The role involves executing and optimizing paid search and paid social campaigns, monitoring performance metrics, and collaborating with various teams to align media initiatives with business objectives.
CommercialManufacturingSwimming
Responsibilities
Execute and optimize paid search and paid social campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and TikTok for Explore Industries’ pool brands
Support locally targeted dealer campaigns while assisting with broader national and international paid media efforts
Monitor performance metrics, analyze results, and implement optimizations focused on lead generation and ROI
Collaborate with brand managers, dealer support teams, and creative resources to align paid media initiatives with business objectives
Assist with campaign setup, keyword research, audience targeting, bidding strategies, and budget pacing
Help prepare reports and performance summaries, translating data into actionable insights
Build skills in campaign structure, optimization, and reporting while learning best practices in paid media strategy
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
0–2 years of experience in digital marketing or paid media (internships and coursework count)
Familiarity with Google Ads, Meta Ads Manager, or similar advertising platforms
Strong analytical mindset with attention to detail
Curiosity, willingness to learn, and ability to take initiative
Comfortable working with data and performance metrics
Collaborative team player with strong communication skills
Ability to manage multiple tasks in a fast-paced environment
Preferred
Google Ads and/or Meta certifications
Experience with Google Analytics or similar analytics platforms
Exposure to multi-brand or multi-region campaigns
Benefits
Generous Paid Time Off & Holidays
401(k) with company match
Medical, Dental & Vision Insurance (optional)
Optional Life & Disability Insurance
Company
Explore Industries
Explore Industries is a manufacturer of pools, spas, and pool covers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Tammy Evans
Global CFO
David Hay
COO
Recent News
Company data provided by crunchbase