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OneAmerica Financial · 1 month ago

Director of Marketing Insights and Workflow Solutions

Indianapolis, Indiana, United States

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

OneAmerica Financial is dedicated to creating certainty for their customers through innovative financial solutions. The Director of Marketing Insights and Workflow Solutions is responsible for leading the Marketing Analytics team and the Service Workflow team, focusing on delivering insights that drive strategy and operational efficiency.

BankingCrowdfundingEducationFinancial Services

Responsibilities

Lead a team of marketing insights and analytics professionals to deliver focused value aligned to our strategic direction

Oversee a team of operational workflow professionals to implement improvements that enhance operational efficiency and customer experience

Measure the impact of Enterprise Marketing & Communications long-term strategic plan, identify Marketing and Communications trends, supported by our data

Execute workflow implementations in alignment with business line objectives

Drive workflow project enhancements, including forms governance and system integration efforts

Ensure process excellence by sponsoring continuous improvement and re-engineering of processes

Support the Leader of Portfolio Strategy and Management in creating transparency and consistency in marketing impact assessments and operational support efficiencies

Lead ad hoc strategic initiatives as directed by the EMC Leadership Team members providing targeted support to drive action

Develop and maintain monthly dashboards to track key metrics, and project plans to support execution

Qualification

Marketing Analytics LeadershipData VisualizationAgile MethodologiesOperational Workflow SolutionsLeadership ExperienceCommunication SkillsTeam Collaboration