Raycon Inc. · 3 weeks ago
Creative Strategist
New York, NY
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $100K/yr
2+ years expRaycon Inc. is on a mission to become the most loved electronics brand in the world, focusing on joyful and personal tech experiences. They are seeking a Creative Strategist to enhance their content engine, lead creative initiatives, and drive performance through innovative storytelling.
Consumer ElectronicsElectronics
Responsibilities
Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
Scale creative output by owning content and asset velocity goals
Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
Use AI to accelerate creative ideation, copywriting, and production workflows
Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals
Qualification
Required
2–5 years of experience in creative strategy, content, or performance roles
Scaled creative content at a high-growth consumer brand
Well organized and operate at high creative velocity
Love storytelling, but live for results
Thrive in fast-paced, bottoms-up teams
Have an eye for branding, detail, and copy, and can apply customers' lens to everything created
Preferred
Bonus points if you've harnessed AI to scale creative content
Benefits
50% team discount on Raycon products
$1,500 annual L&D stipend + $200 for cultural events
Monthly team lunch, snack budget, March Madness bracket
Company
Raycon Inc.
Raycon is an influencer-driven d2c wireless audio brand.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
R
Ray Lee
Co-Founder & CEO
Ray J Norwood
Chief Strategy Officer
Company data provided by crunchbase