CMI Media Group ยท 1 day ago
Associate Analyst, Paid Social
New Philadelphia, PA
Contract
Onsite
New Grad, Entry Level
$35K/yr - $65K/yrCMI Media Group is looking for an Associate Analyst for their Paid Social team. This role involves managing and supporting paid social media advertising workflows, optimizing campaigns, and collaborating with senior team members to enhance brand strategies.
Health Care
Responsibilities
Support senior team members in creating paid social media advertising strategies
Create estimates for paid social programs across networks such as Meta, TikTok, X, Pinterest, and LinkedIn
Oversee contracting for all paid social media executions, including external data/audience partners and platform fees
Traffic paid social campaigns, perform QA processes, and launch campaigns
Manage and optimize paid social campaigns daily, providing ongoing status updates
Collaborate with senior team members to manage external relationships with partners, coordinating tasks, and maintaining the status of ongoing work
Work alongside creative agencies to recommend adjusted messaging, placement, or flighting
Develop competitive audits based on clients' competitors' advertising presence across social media platforms
Maintain paid campaign calendar, outlining promotional efforts across all social channels
Own and maintain evolving annual brand budgets, inclusive of actualized spend from paid social media activity
Develop an understanding of how HCPs and consumers utilize social, helping define the separation of audiences
Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
Continuously research the evolving social media space, staying on top of trends, new networks, and shifts in consumer behavior
Qualification
Required
Building Collaborative Relationships: Develop and maintain partnerships for information, assistance, and support
Flexibility: Adapt to and work with various situations, individuals, and groups, modifying approaches as needed
Communication Skills: Use clear oral, written, and interpersonal communication skills to build strong connections and collaboration
Teamwork: Promote cooperation and commitment within the team, encouraging unity and problem-solving
Fostering Innovation: Work cooperatively to produce innovative solutions, combining ideas uniquely and exploring multiple approaches
Analytical Skills: Review data, identify patterns, and develop solutions by breaking down complex problems
Attention to Detail: Diligently attend to details, ensuring accuracy and quality in tasks and data analysis
Multitasking: Ability to handle multiple tasks with consistent accuracy
Proficient in QA social media assets and identifying inconsistencies
PC proficiency and solid working knowledge of MS Office, particularly Excel (basic knowledge of pivot tables and V-Lookups)
Experience with digital media and social analytics tools
Interest in the Healthcare/Pharmaceutical space
Proven ability to develop and maintain strong professional relationships
Strong quantitative analysis skills, with the ability to make recommendations based on statistically significant data sets
Proficient in using industry knowledge and experience to contribute to brand strategy recommendations and platform exploration
Strong business and leadership skills to make independent decisions affecting daily operations and campaign management
Preferred
Digital media experience or background is a plus
Previous experience in managing paid social media campaigns in a professional setting
Benefits
Competitive benefits package
Company
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.
Founded in 1989
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Susan Dorfman
Global CEO
Oleg Korenfeld
Chief Technology Officer
Recent News
Startbase
2025-09-19
Company data provided by crunchbase