Consumer Product Marketing Manager jobs in United States
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Meta · 1 week ago

Consumer Product Marketing Manager

positionNew York, NY
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$130K/yr - $188K/yr

Meta is a technology company that builds platforms to connect people and businesses. The Consumer Product Marketing Manager will lead inbound and outbound marketing initiatives, influencing product strategies and driving go-to-market efforts for products used by billions globally.

Computer Software
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Comp. & Benefits

Responsibilities

Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we’re deepening audience understanding and delivering user value
Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging
Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers
Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development
Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a principled approach
Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement

Qualification

Go-to-market strategiesCross-functional collaborationProject managementConsumer product marketingConsumer mobile app knowledgeTechnical product experienceData analysisPassion for Meta productsPresentation skillsProblem-solving

Required

Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products
Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management
Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams
Project management experience in fast-moving environments, working with different functions, showing judgment on assessing and solving problems

Preferred

Understanding of consumer mobile app and technology landscape both in the U.S. and internationally
Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing
Experience launching innovative, first-to-market products or services, emerging technologies or new product categories
Experience launching and scaling consumer hardware devices and/or physical goods
A passion for Meta's portfolio of products and its mission to build the future of human connection and the technology that makes it possible

Benefits

Bonus
Equity
Benefits

Company

Meta

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Glassdoor3.9
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Meta's mission is to build the future of human connection and the technology that makes it possible.
dateFounded in 2004
location
Menlo Park, CA, US
people-size10001+ employees
web-link
https://www.metacareers.com/

Funding

Current Stage
Late Stage

Leadership Team

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Kathryn Glickman
Director, CEO Communications
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Christine Lu
CTO Business Engineering NA
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