Premier Executive Recruiting · 4 weeks ago
Director of Ecommerce
Los Angeles, CA
Full-time
Onsite
Director/Executive
12+ years expPremier Executive Recruiting is a growing beauty company focused on expanding its Amazon business. The Director of eCommerce will develop and execute strategies for profitable growth across various online retail platforms, leading a team to enhance consumer experiences and achieve revenue targets.
Staffing & Recruiting
Responsibilities
Develop and execute a comprehensive omnichannel eCommerce strategy with Amazon as the top priority, followed by e-tailers and DTC, driving brand equity, revenue, and profit growth across all platforms in complement to the brick-and-mortar business
Translate strategy into quarterly roadmaps with defined KPIs, milestones, and ownership
Identify and leverage AI tools for forecasting, A/B testing, dynamic content optimization, and personalized shopping experiences
Collaborate cross-functionally to ensure launch readiness for all new products, campaigns, and innovation rollouts
Develop and manage the Customer Experience program, ensuring all online touchpoints support brand positioning and leverage learnings
Oversee content, ATF/BTF syndication, and paid media across major eRetailers
Partner with analytics and broker teams to establish retail media strategy, monitor performance, implement optimizations, and drive sustained first-page ranking, unit, and ROAS goals
Manage and monitor syndicated reviews programs ensuring timely, effective customer experience follow-up
Drive eCommerce strategy and agency management for 3P marketplace development, collaborating with Operations and Sales for product distribution and pricing strategy
Lead all aspects of Amazon strategy including product listings, SEO, PDP optimization, promotions, retail media, and agency management
Own performance, merchandising, and UX across all brand sites as well as IG and TikTok Shops
Lead conversion rate optimization (CRO), retention strategy, SEO, and content integration to improve site performance
Oversee CRM and loyalty strategy, leveraging AI for customer segmentation, predictive modeling, and automated lifecycle campaigns
Drive A/B testing, personalization, and cart optimization to improve CVR, AOV, and LTV
Manage Paid Social and Web Agencies, holding each to quantifiable KPIs
Manage TikTok Shop agency performance and KPI growth
Build and maintain centralized dashboards tracking performance KPIs across DTC, Amazon, and retail.com
Utilize AI-powered analytics tools to synthesize insights into clear, actionable recommendations
Present monthly business review summaries and quarterly in-depth analysis, highlighting learnings, growth opportunities, risks, and ROI across campaigns
Establish a culture of data-driven sharing and decision-making throughout the eCommerce, Brand Marketing, and Creative teams
Serve as primary lead for external agencies across web, paid media, marketplace, and analytics
Define clear scopes, deliverables, and KPIs for all partners, ensuring quality output and accountability
Evaluate and implement AI- and automation-driven solutions for tasks such as dynamic pricing, PDP generation, and content scoring
Champion continuous improvement through testing new technologies that enhance efficiency and customer experience
Partner with Marketing, Creative, Operations, Finance, and Sales to ensure seamless planning and execution
Act as the voice of eCommerce in go-to-market strategies, product innovation planning, and promotional alignment
Lead, coach, and develop team members to achieve excellence in execution and career growth
Promote a culture of ownership, transparency, and high performance consistent with the company’s values
Qualification
Required
Bachelor's degree in Business, Marketing, or related field; MBA preferred
CPG or beauty industry experience is required
12+ years of eCommerce experience leading teams and driving sales on Amazon
6+ years of mentoring, training, and leading team members
Proven track record of growing Amazon, DTC, and Retail.com channels for consumer brands
Solid understanding of brick-and-mortar business models; mass channel preferred
Expertise in Shopify, Amazon Vendor or Seller Central, Meta Ads Manager, TikTok Ads, Google Ads, and analytics dashboards
Demonstrated success with AI-driven marketing, automation, or personalization tools
Strong financial acumen with the ability to manage budgets, margins, and P&L impacts
Excellent communication, leadership, and cross-functional collaboration skills
Thrives in a continuous-learning environment, evolving skill-sets with the latest technology and trends
Company
Premier Executive Recruiting
Premier specializes in pairing beauty industry vetted talent with innovative beauty brands, suppliers, and manufacturers.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase