StepStone Hospitality · 2 weeks ago
Director of Sales and Marketing
StepStone Hospitality is seeking a dynamic, results-driven Director of Sales & Marketing to lead the hotel’s overall sales strategy and revenue growth at Hotel Indigo Williamsburg. The role focuses on maximizing revenue through strategic sales and marketing initiatives while maintaining strong client relationships and leading the sales team.
Hospitality
Responsibilities
Proactively solicit new and existing accounts to meet and exceed revenue goals through telephone, email, outside sales calls, virtual and in-person site inspections, and written communication
Develop and execute strategic sales and marketing plans to maximize transient and group room revenue
Identify new business opportunities while maintaining and growing existing client relationships
Collaborate closely with hotel operations, revenue management, and ownership to ensure seamless execution of group business
Lead, motivate, and oversee the sales team, setting individual goals and ensuring accountability
Communicate performance results, forecasts, and action plans to ownership and senior leadership
Quote group rates and manage availability in collaboration with revenue management to ensure optimal pricing strategies
Drive brand awareness through digital marketing initiatives, social media engagement, and local partnerships
Represent the hotel through community involvement, networking events, and industry organizations
Maintain accurate sales activity records in the hotel’s sales and CRM systems
Utilize hotel systems including Opera PMS and Delphi Advanced
Work independently while maintaining strong communication across all hotel departments
Provide weekend coverage as needed to support business demands
Perform additional duties as assigned by the General Manager and Vice President of Sales & Marketing
Qualification
Required
Dynamic, results-driven Director of Sales & Marketing
Experienced hospitality sales professional
Strong leadership, relationship-building, and strategic planning skills
Proactively solicit new and existing accounts to meet and exceed revenue goals through telephone, email, outside sales calls, virtual and in-person site inspections, and written communication
Develop and execute strategic sales and marketing plans to maximize transient and group room revenue
Identify new business opportunities while maintaining and growing existing client relationships
Collaborate closely with hotel operations, revenue management, and ownership to ensure seamless execution of group business
Lead, motivate, and oversee the sales team, setting individual goals and ensuring accountability
Communicate performance results, forecasts, and action plans to ownership and senior leadership
Quote group rates and manage availability in collaboration with revenue management to ensure optimal pricing strategies
Drive brand awareness through digital marketing initiatives, social media engagement, and local partnerships
Represent the hotel through community involvement, networking events, and industry organizations
Maintain accurate sales activity records in the hotel's sales and CRM systems
Utilize hotel systems including Opera PMS and Delphi Advanced
Work independently while maintaining strong communication across all hotel departments
Provide weekend coverage as needed to support business demands
Perform additional duties as assigned by the General Manager and Vice President of Sales & Marketing
Preferred
Proven hospitality sales leadership experience, preferably within a lifestyle or boutique hotel environment
Strong organizational, analytical, and multitasking abilities
Excellent verbal and written communication skills
Proficiency in Microsoft Office (Word, Excel, Outlook) and web-based platforms
Self-motivated, detail-oriented, and results-driven with a high level of professionalism and ethical standards
Demonstrated ability to build relationships and work collaboratively in a team-oriented environment
Flexible schedule with availability to meet clients, including occasional weekends
Benefits
Competitive salary
401(k) with company match
Health, Dental, Vision, and Life Insurance
Paid Time Off & Holiday Pay
Employee Hotel Discounts